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How FullStory uses FullStory to deliver impactful digital experiences

In 2023, consumers’ expectations for digital experiences are sky-high—but their motivation to spend is exceptionally low in the face of economic uncertainty. To attract and retain wary customers, organisations across industries need to be on their digital experience A-game.

FullStory supports the world's most exceptional digital experiences. But how does FullStory use its own Digital Experience Intelligence (DXI) platform?

Hear first-hand from Agata Bugaj, FullStory's SVP of Global Product, and Monica Acree, Vice President, APAC how FullStory enables cross-functional teams to remove frustration, democratise real-time customer experience data, build a culture of experimentation, and deliver out-of-this world experiences across for customers at speed and scale.

In this session you will learn:

  • Actionable tactics to increase understanding of customer experience (CX) and user experience (UX)

  • Best-practice examples of how FullStory teams use our own DXI platform to collaborate, remove friction, and innovate

  • How cross-functional teams can prioritise use cases based on desired outcomes and stakeholder needs

  • Why FullStory’s DXI solution can give organisations a deep understanding of the “what” and the “why” of their entire digital experience