Product analytics

Analyze user behavior and identify immediately actionable data

Product analytics

Painless product analytics

You just need a tool that tells it like it is. From your dashboards, click any metric you want to explore to see what really happened with Session Replay.

Intuitive interface

Intuitive interface, intuitive analytics

Our data engine is constantly mapping your digital property to help you make sense of every story your data has to tell–no tagging required. 

Shareable metrics

Shareable across your entire enterprise

Fullstory’s behavioral data insights power higher performance across every team. Data, product, and engineering teams will be enabled to uncover the sentiment behind user clicks. This fuels more intuitive and intentional decision-making so everyone can work smarter, not harder.  

Sentiment signals
5-star rating

“I love how easy it is to generate insights”

“I love how easy it is to generate insights when I'm curious about an area of our product. I also appreciate that we now have the opportunity to pair FullStory data with other insights in our data warehouse.”

Read more on G2.com
5-star rating

“Provides insights into every aspect ”

“Provides insights into every aspect of user behavior. Great UI so it's easy for non-technical people (designers, product managers) to use.”

Read more on G2.com
mammut
Mammut increases mobile conversions by 8%

Mammut increases mobile conversions by 8%

Read their story
JetBlue
JetBlue reduces payment errors by 20%

JetBlue reduces payment errors by 20%

Read their story
Flight center
Flight Centre decreases booking fail rate by 22%

Flight Centre decreases booking fail rate by 22%

Read their story
finicity
Finicity increases funnel conversions by 15%

Finicity increases funnel conversions by 15%

Read their story
Carvana
Carvana sees 5% lift in cars reserved for checkout

Carvana sees 5% lift in cars reserved for checkout

Read their story

Additional resources

Blog Post
How product analytics plays a part in each phase of DX maturity

Find out how product analytics and Digital Experience Intelligence change from one phase of DX maturity to the next.

Read the post
Blog post
Why autocapture is the future of Product Analytics

In the quest to improve your customers’ digital experiences, you should take advantage of all the data and insights at your disposal.

Read the post
Deep Dive
What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

Start learning