Gambling & Entertainment

Unlock safer, more seamless gambling experiences

Harness behavioral data to optimize in-game experiences, reduce friction, and enhance player satisfaction. Identify and resolve pain points to effectively increase customer loyalty and drive higher ROI.

Enthusiastic mobile gamer enjoying content on their smartphone, with vibrant mint-to-purple gradient overlay suggesting interactive gaming analytics.

87%

Reduction in time to resolution at Casumo

50%

Users affected by an issue Rank Group quickly diagnosed with Fullstory

10k+

Saved by finding and fixing bugs with Fullstory at Jumbo Interactive

Casumo enhances player experience and accelerates issue resolution

Casumo enhanced online gambling experiences using Fullstory’s insights to accelerate issue resolution and streamline key processes to boost player satisfaction.

87% reduction in time to resolution
50% faster issue detection
Professional gamer or streamer in a vibrant gaming setup with neon purple and green lighting, wearing headphones while engaging with content. The dynamic lighting creates an immersive esports atmosphere.
87% reduction in time to resolution
50% faster issue detection

Rank tackles time-sensitive issues and scores more conversions

Utilizing Fullstory, Rank quickly diagnosed and addressed browser-based promotion errors during a major sporting event, ensuring a seamless player experience and maximizing conversion potential.

90%of users saw improved landing page experiences
70%of Rank's users affected by mobile UI improvement
Mobile gamer enjoying gameplay on a handheld device, seated casually against a white brick wall with vibrant purple and pink gradient lighting effects adding a modern gaming atmosphere.
90%of users saw improved landing page experiences
70%of Rank's users affected by mobile UI improvement

Jumbo saves thousands by identifying critical bug

Jumbo Interactive leveraged Fullstory to quickly detect and fix critical bugs, improve user experience and boost conversion rates.

3% increase in overall conversion rate
7+ business critical bugs identified
Smiling older woman in striped shirt and red glasses using smartphone to play online casino games, representing mobile gambling and gaming analytics in a relaxed home setting.
3% increase in overall conversion rate
7+ business critical bugs identified

MYOB increases privacy, while saving critical engineering time

Fullstory helped MYOB create a streamlined process to identify and resolve bugs swiftly while ensuring compliance with PII regulations

25% of engineering time saved
3teams utilizing Fullstory cross-functionally
25% of engineering time saved
3teams utilizing Fullstory cross-functionally
Gaming analytics platform showing lost bet conversions and real-time bug tracking to reduce cart abandonment and boost revenue.

Mitigate bugs

Troubleshoot bugs in real-time to resolve issues faster and avoid abandoned carts, directly boosting revenue and decreasing engineering time.

See how Jumbo quickly identified and resolved bugs →

Mobile gaming analytics platform detecting suspicious credit card activity in real time to prevent fraud and protect online casino revenue.

Detect fraudulent activity

Leverage real-time analytics and session replay to help sports & online casinos quickly identify and neutralize fraud, safeguarding both sensitive player data and company revenue.

See how MYOB utilized session replay to surface issues faster →

Gaming analytics platform using real-time AI session data to deliver personalized offers and discounts, improving player checkout experience and conversion rates.

Target user-specific discounting

Get near real-time data on checkout sessions and turn player frustration into delight with timely, targeted offers and personalized discounts when issues arise.

See how Shoppers Drug Mart offset frustration with targeted discounts →

Grow revenue

Grow revenue

Leverage Fullstory’s session replay to pinpoint and remove friction in the user journeys, reducing risk of interference with time sensitive gaming plays that could impact revenue.

Drive engagement

Drive engagement

Boost player satisfaction and engagement with optimized site and app experiences powered by data-driven insights from Fullstory.

Build loyalty

Build loyalty

Address critical needs in real-time to foster trust and keep your players coming back for more.

5-star rating

“identified a major bug”

"Within weeks of the Fullstory code being installed, we identified a major bug... Our error monitoring tool never surfaced the issue, and even if it had, we would not have had the context or the total impact of users affected…”

Read the Jumbo Customer Story
5-star rating

“insights on errors”

“These dashboards not only help us ensure that our release was rolled out successfully, but also offer us insights on errors that might come up, or provide us with alerts on certain key metrics”

Read the Casumo Customer Story

Additional resources

GemBet
5 ways Gem.bet uses Fullstory to improve their hyper-personalized e-gaming experience

To continuously improve their customer experience, Gem.bet leverages Fullstory’s DX insights to make practical updates to their website.

Read the blog

Create safer, more seamless gambling experiences

Schedule a demo to explore how Fullstory can work for your organization.

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Fullstory for SaaS

Gain a clear view of user behavior and optimize every interaction to drive growth and retention.

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Fullstory for Insurance & Banking

Craft seamless, secure user experiences that foster trust and drive retention.

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