Worry-free, by default
Don’t risk collecting sensitive user data. See everything you need to understand and perfect the user experience—and nothing you don’t.
Ship confidently—without risking user privacy
Access reliable data
Get complete visibility into the way users interact with your digital experience without collecting any of the sensitive, unnecessary information that creates risk.
Capture what you need
Robust privacy settings empower you to easily and intentionally capture only the data you need.
Say goodbye to PII
Sensitive fields like passwords or credit card numbers are never captured. Add custom exclusions to totally block specific data from playback, event streams, search, and segmentation.
Reduce your risk
Safely update the precise data your website or mobile app collects at any time without the risk of capturing sensitive information.
When newly introduced elements are excluded by default, teams can ship quickly and fearlessly without extra steps to confirm the appropriate exclusions are perfectly configured.
Real users weigh in on FullStory’s privacy features
“FullStory's privacy-first approach is world-class, and the PII masking is something that no one else is doing.”Validated G2 reviewer
Not your average privacy settings
Masked elements are transformed into a wireframe during Session Replay, allowing you to see every user interaction in high fidelity.
FullStory goes beyond protecting payment and password fields. Safely preview changes with easy configuration and consent-based capture rules.
Finicity boosted data collection best practices with FullStory
One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good.”