Clarity at every stage of the funnel
Optimize your customer journeys with complete information on their interactions.
Identify
See where visitors and users take the action you were hoping for—and where they get off the happy path.
Optimize
Form hypotheses to test, iterate, and measure your way to smoother user journeys.
Show
Demonstrate the impact of your team’s efforts with full capture of the metrics you need.
“Super helpful and easy tool for marketers”
“As a marketer, it's great to have the ability to see how visitors are interacting with your site—from both an overall and an individual perspective. It's super easy to create segments that you expect to monitor regularly or just go in and take a look at something on a one-time basis… We're able to monitor conversions on our website—what's working, where visitors are having issues, etc.”
Amanda M.
Integrated Marketing Manager
Additional resources
Server Side APIs empower teams to build better customer experiences by reconciling data tracked in third-party systems with DX insights.
Everything you need to know about the Google Page Experience signal and how Fullstory helps keep your site up to speed.
Marketing analytics is a way of using data to benefit your marketing communications to figure out what your customers want.