FullStory is subject to the regulatory and enforcement authority of the United States Federal Trade Commission.
The Full Story on FullStory
FullStory is based in Atlanta, GA, USA.
The FullStory Services utilize a powerful script that creates a new level of ease for website owners to understand the usability of their websites. Website owners who use FullStory Services can watch a DVR-like video playback of user sessions on their website, enabling meaningful insight into their users' experience, as an effective way to identify usability problems and other areas for improvement. FullStory exists to make the web better for end-users, and it is only available to websites that share that goal.
Getting a few definitions out of the way should help you better understand this policy.
“FullStory” means FullStory, Inc., a Delaware corporation. We may also refer to FullStory as “we”, “us”, or “our”.
“FullStory Customer” means any customer that has entered into an agreement with FullStory to use the FullStory Services on its site, including those in a trial environment.
“Personal Information” means any information which may identify an individual, directly or indirectly. Examples of Personal Information include, but are not limited to, first and last name, home address, billing address or other physical address, email address, telephone number, etc.
“User” refers to a visitor to a website that uses the FullStory Services or a client of a FullStory Customer.
“Visitor” refers to anyone accessing the FullStory website, www.fullstory.com.
Information we collect
The types of information we collect varies depending on whether you are:
A FullStory Visitor,
A FullStory Customer, or
A User, i.e., someone visiting a website that uses FullStory Services
A. Information Collected from FullStory Visitors
This section applies to Personal Information we may process in the usual course of business via the Site.
If you are a Visitor, FullStory collects information on your use of the Site, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, as well as information more commonly collected such as the referring URL, browser, operating system, and Internet Protocol (“IP”) address. We use publicly available sources to approximate your geographic region and Internet Service Provider based on your IP address. We use the term “Usage Data” to refer to this information about your use of the Site that we collect. FullStory’s purpose in collecting Usage Data is to better understand how FullStory’s Visitors use the Site.
FullStory collects information that may be personally identifiable, such as IP addresses. Also, you may choose to interact with the Site in a way that results in your providing Personal Information to FullStory, such as giving us your name, email address, and user name when signing up for a free trial of the Services or creating an account to license the Services or to post comments to the FullStory blog or social media sites, etc. Any information you provide in the FullStory blog or social media areas may be read, collected, and used by others who access them.
Cookies on the Sites:
Because we respect your right to privacy, we provide you with a nice user interface you can use to opt out of our use of some types of cookies. In our Privacy Preference Centre, you can click on the different category headings to find out more and change our default cookie settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
For Visitors to the Sites, we use different types of cookies on our Sites to make your interaction with our Sites easy and meaningful – strictly necessary cookies, functionality cookies, analytics cookies, and advertising cookies. The Sites may include first-party cookies (i.e., cookies that send data directly to FullStory and agents and contractors acting on our behalf , including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).
Below we describe the different types of cookies we may use on the Sites and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Sites.
Strictly Necessary Cookies: Some cookies are essential to the operation of our services on the Sites. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Sites and to use their features. They are also used by our customer service team for in-product messaging and analytics. Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like.
Because strictly necessary cookies are essential to operate our services on the Sites, if you choose to use a product on our Sites, there is no option to opt out of these cookies.
Performance Cookies: We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Sites and enable us to improve the way they work. Analytics cookies collect information about how you use the Sites, for instance, which pages you go to most. The information allows us to see the overall patterns of usage, help us record any difficulties users may have while using the Sites and show us whether or not our advertising is effective.
Note that opting out may impact the functionality you receive when using our Sites.
Functionality Cookies: In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make while browsing on the Sites, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Sites, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Sites’ features.
Note that opting out may impact the functionality you receive when using our Sites.
We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests.
Note that opting out may impact the functionality you receive when using our Sites.
Third Party Cookies: In some circumstances, we may work with third parties to provide services on our Sites. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.
B. Information collected for FullStory Customers
This section applies to Personal Information of FullStory Customers that we may process via provision of the FullStory Services. If you are not a Customer, please refer to either the FullStory Visitors or the FullStory Users section of this policy.
We use FullStory on FullStory. In this regard, we use a separate instance of the FullStory Services to monitor the instance of FullStory Services that our customers use. This includes using first-party cookies to maintain a coherent scope for a customer user session across the customer-facing FullStory Services. In addition, the customer-facing FullStory Services may use third-party cookies to aid in payment processing.
FullStory may use Customers’ Personal Information as agreed to in the Agreement and:
To complete transactions between you and FullStory,
To send e-mail, chat, or in-app messaging about the Site or respond to inquiries,
To provide support for the FullStory Services,
To enhance or improve user experience, the Site, or FullStory Services,
In a support context, to view details of your account and ensure that it complies with your contractual obligations to us,
To perform any other function that we believe in good faith is necessary to protect the security or proper functioning of the FullStory website or the FullStory Services,
We may post your testimonials along with those of other satisfied customers on our Site, in addition to other endorsements.
C. Information collected when visiting websites that use FullStory Services
This section applies to Personal Information FullStory may process relating to Users of a FullStory Customer’s website.
FullStory Services use first-party cookies and local storage to maintain a coherent scope for a user session across multiple pages on a single website.
FullStory Services do not and will not ever attempt to identify the same person across disparate, unrelated domains. FullStory takes pains in its engineering choices to differentiate itself from ad-tracking software. It is a violation of our Acceptable Use Policy for our customers to attempt to build multi-site user profiles for the intent of selling or exchanging lists of users or demographic information.
General Information on our use of Personal Information
We will never sell your data to third parties or otherwise share it with non-agent third parties. If this practice should change in the future we will update this policy to identify those parties and illustrate how individuals can exercise their right to opt out of such usage. However, in the course of business, we may hire third party individuals and organizations to help us make the FullStory Services better. These third parties include our web host provider, SaaS providers such as email hosting services, payment processors, or outside contractors we hire to perform marketing, maintenance, or assist us in securing our website. We may also hire third parties to operate, maintain, repair, or otherwise improve or preserve our website or its underlying files or systems.
FullStory may disclose Personal Information only to those of its employees and third-party organizations that (1) need to know such information in order to process it on FullStory’s behalf or to provide services as described above, and (2) have agreed not to disclose it to any other parties without FullStory’s consent. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the Site and/or the Service, you consent to the transfer of information to such individuals and organizations in order to accomplish these purposes.
If you are a registered user of the Service and have supplied your email address, FullStory may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with FullStory and our products. FullStory will only send you marketing communications, including via email, in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you. FullStory takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of Personal Information. To the extent we send you this type of email in compliance with applicable laws and in accordance with your preferences, you can opt-out at any time by either following the opt-out instructions in the email or just replying to tell us you don’t want to receive any additional emails.
Opting out of FullStory Services
If you wish to prevent all websites using the FullStory Services to be able to record activity, you can opt-out of the FullStory Services. Opting out will create a cookie that tells FullStory to turn off recording on any site which uses the FullStory Services. The presence of this cookie is required to continue opting out. That means if you clear your browser cookies, you will have to opt-out again. Unfortunately, this is the most permanent and least intrusive solution FullStory can offer because of how browser technology works. You may wish to employ a third party browser extension to block scripts like FullStory instead of using our Opt Out cookie, but know that using any third party extension may pose additional risk.
One More thing about FullStory Services
If you are considering opting-out, it's probably a good time to make sure you really understand that the purpose of the FullStory Services is to help well-intentioned companies make their website better for you. It is emphatically not one of those we-track-you-around-the-web kind of deals. We think that's creepy, too.
Most people who make websites are just like you: nice people who want to do a good job and make something awesome. And you wouldn't believe how much time and energy product teams spend trying to make their websites great for you. Without the FullStory Services, though, they simply do not have enough information to understand when they get it wrong. If they can see how you actually experience their website, like an ongoing usability study, they'll actually know what to improve! They don't need to record anything sensitive in order to do that, and we have a strict Acceptable Use Policy where you can see for yourself the high standards we expect of FullStory customers with respect to your privacy.
Blocking Cookies on the FullStory Services
If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. Note that turning off cookies may also disable functions of many websites you visit. If your browser is set to reject cookies or you manually delete cookies, FullStory will not be able to coalesce your anonymous user identity automatically into sessions across pages on the same website.
Release of Your Information for Legal Purposes
We may access or release Personal Information about you when required to do so in order to comply with any applicable, laws, regulations, subpoenas, or enforceable governmental or public authority requests, including, to meet national security or law enforcement requirements. We may also access or release Personal Information when we have a good faith belief that such access or release is reasonably necessary to (i) enforce applicable terms of service, including investigation of potential violations, (ii) detect, prevent, or otherwise address fraud, security, or technical issues, (iii) respond to user support requests, or (iv) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection, spam/malware prevention, and security forensics.
You have the following rights with respect to data protection:
The right to access, update, edit, correct, or request deletion of your Personal Information:
For FullStory Customers, you have the right to access Personal Information we hold about you. Whenever you use our site or the FullStory Services, we strive to make sure the Personal Information we hold is accurate. If that information is wrong, we give you ways to update it quickly or to delete it (unless we have to keep that information for legitimate business or legal purposes) .
You can contact us at any time regarding your right to access, update, edit, correct, request deletion of your Personal Information, as well as making changes to your marketing preferences us by emailing us at email@example.com. We will consider any requests in accordance with applicable laws and our potential legitimate interests. If we are unable to accommodate your request, we will let you know why we are unable to do so.
If you have consented to our processing of Personal Information, you can always withdraw your consent to such processing. A request to withdraw consent will not affect processing of your Personal Information if such processing is conducted in reliance on a lawful processing ground other than consent.
To the extent you believe processing of your Personal Information infringes on applicable regulations, you have the right to lodge a complaint with a supervisory authority
If you are a User of a Fullstory Customer’s website and you would like to access, updated, edit, correct, or request deletion of your Personal Information, you should direct your inquiry to the FullStory Customer. If you direct your inquiry to us when it should be directed to a FullStory Customer, we will redirect your inquiry to the FullStory Customer.
We take measures to enhance the security of our site and the FullStory service. These measures include maintaining a robust information security program, instituting security controls within the FullStory Services such as TLS certificates and strong authentication options, and giving our Customers facilities to exercise good security practices. As a FullStory Customer, it is important for you to protect against unauthorized access to your password and to your computer. No security measures are perfect and we cannot promise to be able to withstand security threats in all circumstances.
FullStory operates in the United States and we store and process data on Google Cloud Platform servers located in the United States. Regardless of your location, your information will be stored, processed in, or transferred to the United States.
For transfers from the European Union, the United Kingdom or Switzerland to the United States, we comply with applicable laws to provide an adequate level of data protection for the transfer of your Personal Data to the U.S. Where applicable law requires a data transfer legal mechanism, FullStory relies on European Commission-approved Standard Contractual Clauses as a legal mechanism for data transfers from the E.U.
While FullStory is currently self-certified under the E.U.-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield, it is not currently relying on these frameworks for the transfer of personal data to the U.S.
Do Not Track Signal
Our site is intended for a general audience and we do not knowingly collect personal information from anyone under the age of 13. If you become aware that a child has provided us with personal information, please contact us at firstname.lastname@example.org and we will take steps to delete such information.
What if I Have Questions or Concerns
If you have any questions or concerns regarding privacy when using FullStory, please send a detailed message to email@example.com or via postal mail at:
FullStory Attn: Privacy 1745 Peachtree St NE Suite G Atlanta, GA 30309
We will make every effort to address your concerns.
FullStory may disclose your Personal Information to commercial providers for a business purpose, which includes verifying your identity when making a payment or registering access to your accounts. When we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for the purposes set forth in the contract.
In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more business purposes:
California Customer Records Personal Information categories;
Internet or other network activity information.
Professional or employment-related information
We disclose your Personal Information for a business purpose to the following categories of third parties:
Service providers and other third parties we use to support our business, including without limitation those performing core services (such as billing, credit card processing, customer support services, customer relationship management, accounting, auditing, surveys, advertising and marketing, analytics, email and mailing services, data storage, and security) related to the operation of our business and/or the Services, and making certain functionalities available to our users;
Third parties to whom you or your agents authorize us to disclose your personal information in connection with the services we provide to you.
We may disclose your Personal Information for legal reasons as described earlier in this policy.
We attempt to notify Users about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.
We may disclose your Personal Information in the event of a business transfer. If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Information about our users is often a transferred business asset. In the event that FullStory itself or substantially all of our assets are acquired, Personal Information about our users may be one of the transferred assets.
Sale of Personal Information
In the preceding twelve (12) months, we have not sold any Personal Information.
Your Privacy Choices
You may have certain rights relating to your Personal Information, subject to local data protection law. Whenever you choose to be a guest or visitor at one of our managed properties, we aim to provide you with choices about how we use your Personal Information. Subject to applicable law, you may obtain a copy of Personal Information we maintain about you. In addition, if you believe that Personal Information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the “How to Contact Us” section below. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information.
Privacy Rights Specific to California Residents
Under the California Consumer Privacy Act, California residents have specific rights regarding their personal information. This section describes Californians’ rights and explains how California residents can exercise those rights.
Below we further outline specific rights which California residents may have under the California Consumer Privacy Act.
Right to Access Your Data. You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past twelve (12) months. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
Right to Data Portability. You have the right to a “portable” copy of your Personal Information that you have submitted to us. Generally, this means you have a right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider’s servers or information technology environment.
Right to Delete Your Data. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for exercising your privacy rights conferred by the California Consumer Privacy Act.
Exercising Your Rights
If you are a California resident who chooses to exercise your rights, you can:
Submit a request via email to
Call 1-833-385-5786 to submit your request.
You may also designate an agent to exercise your privacy rights on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification.
Our Response to Your Request
Upon receiving your request, we will confirm receipt of your request by [sending you an email/confirming receipt via our online portal/sending a message to your online account]. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. In some instances, such as a request to delete personal information, we may first separately confirm that you would like for us to in fact delete your personal information before acting on your request.
We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, listed below, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
Debug products to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent;
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
Comply with a legal obligation; or
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.