Welcome to the FullStory blog

Insights from digital experts

Blog
    Resources
      Help Center

        Stay up to date with FullStory by signing up for our newsletter.

        8 website heatmap examples to better your bottom line
        Tips and Tricks · 10 min read

        8 website heatmap examples to better your bottom line

        Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

        The FullStory Education Team on October 18, 2021
        8 website heatmap examples to better your bottom line
        Tips and Tricks · 10 min read

        8 website heatmap examples to better your bottom line

        Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

        The FullStory Education Team on October 18, 2021
        4 ways to improve your holiday shopping experience, according to consumers
        Tips and Tricks · 5 min read

        4 ways to improve your holiday shopping experience, according to consumers

        We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.

        The FullStory Team on October 15, 2021
        Categorical vs. quantitative data: The difference plus why they’re so valuable
        Insights · 10 min read

        Categorical vs. quantitative data: The difference plus why they’re so valuable

        Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

        The FullStory Education Team on October 12, 2021