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User sessions: Definitions + how to track and analyze them
Tips and Tricks · 6 min read

User sessions: Definitions + how to track and analyze them

What exactly are user sessions, and how do you analyze them? Let us break down the answers to these questions and more.

The FullStory Education Team on August 17, 2023
The 4 potential problems with heatmap tools
Tips and Tricks · 9 min read

The 4 potential problems with heatmap tools

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

Jaime Yap on June 22, 2020
Why is product analytics so important?
Insights · 8 min read

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

Amanda Myers on December 21, 2021
Product analytics vs. digital experience intelligence: 3 key differences to know
Insights · 5 min read

Product analytics vs. digital experience intelligence: 3 key differences to know

An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.

The FullStory Team on August 11, 2021