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Fullstory for data teams

Make decisions backed by data

Access high-quality, comprehensive, and actionable data that enables your teams to create more personalized experiences using AI-powered insights.

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Surface

Uncover the why behind user behavior with AI-powered signals like frustration, hesitation, and confusion. See where users struggle, how often it happens, and what it costs, without digging through dashboards.

Act

Turn analysis into action. Quantify how many users were affected, validate the impact of fixes, and share clear session context so Product, CX, and Engineering know exactly what to do next.

Streamline

Keep data trustworthy as your site evolves. Fullstory autocaptures every interaction and structures it automatically, reducing tracking debt and giving you clean data that is ready for BI tools and warehouses.

Digital product page showing user activity on an 'Add to Cart' button, with a pop-up displaying Selector details, interaction volume, and page distribution for reliable event analysis.

Surface

Uncover sentiment with complete behavioral data.

See what users do, how they feel, and where they struggle without relying on assumptions. Fullstory captures every interaction automatically and turns frustration, confusion, and delight into clear signals that teams can trust.

See how teams turn sentiment into action ➔

Fullstory dashboard view showcasing AI-powered sentiment labels: Delight, Rage, and Indecision, demonstrating the quantification of user emotion in behavioral data.

Act

Turn insights into AI-powered action.

Go from analysis to answers faster. AI highlights the biggest opportunities, quantifies impact, and shows the sessions behind every insight so teams know exactly what to fix and why it matters.

Accelerate analysis with behavioral data ➔

User interface for Create Element that displays the full HTML Selector tree for an element, illustrating how autocapture provides consistent naming and structured data for improved governance.

Streamline

Keep data clean as your product evolves.

Fullstory’s autocapture adapts with your site or app, eliminating tracking debt and missing data. Every click, tap, and field entry is structured and ready for dashboards, warehouses, and analytics tools.

See how to scale data quality automatically ➔

Better data for better experiences

Why data teams across industries and regions choose Fullstory:

With Fullstory

Leverage AI-powered autocapture for comprehensive, accurate datasets and actionable insights, eliminating tedious work.
Access sentiment-centric data and drive high-impact decisions.
High-functioning data governance positions data teams to serve organizations quickly.
Take action on data with out out-of-the-box functionality that is pain-free.

Without Fullstory

Risk missing critical insights by relying on incomplete and fragmented datasets.
Your team lacks the context they need to make the right decisions.
Teams fail to properly advise the organization on opportunities to improve.
Teams waste time on data aggregation and analysis.

“Once we understood those paths, we’d be able to replicate the journeys for more users.”

“We use [Fullstory] to inform ML models so that we could understand the actions that users were taking on the path to conversion. Once we understood those paths, we’d be able to replicate the journeys for more users.”