Great customer experiences start with trust

Protecting users’ privacy is central to our mission to help organizations perfect their digital experiences. Our platform was built to log the data needed to understand user journeys without sacrificing user privacy.

Visit the FullStory Privacy Hub
hero

Already a customer?

FullStory provides all customers with the right tools and detailed materials for protecting data privacy.

Access on-demand training

FullStory makes it easy to uphold data privacy

fs-approach-to-privacy (placeholder)

Take a proactive approach to privacy

FullStory was uniquely designed to log your page structure and user activity—but not your customers’ private content.

Instead of logging and encrypting data after it’s collected, specific data input types (like passwords) are automatically excluded from the start.

Recording rule example

Create custom safeguards in minutes

Whether you have engineering resources or not, you can quickly protect user data.

The platform is simple enough for non-technical users to set privacy rules, and robust enough to also give engineers the flexibility of a code-first approach.

Capture Options Animated

Innovate with peace of mind

Customize the user data you collect, without sacrificing insights that help you continuously optimize your site or digital product.

By selectively masking and excluding elements from capture, you’ll still be able to understand the story of your customer’s experience and run critical analysis about their behavior—without capturing information you don’t need.

Privacy Controls & FullStory Session

Easily maintain data privacy as you scale

Innovative companies constantly ship new features and expand their website or mobile app—which can introduce privacy risk. Every FullStory account is equipped with a robust suite of tools designed to manage data privacy directly in the platform. Avoid ever-growing custom code or services projects to maintain privacy as your digital experience changes over time.

Learn more about FullStory’s privacy tools
Security Logos

Keep your data safe and secure

Rest easy knowing the data you do log with FullStory is secure and encrypted. With security that exceeds enterprise standards, security officers at companies of all sizes have confidently signed off on FullStory.

See our security certifications and policies

Trusted by thousands of digital experience leaders

vmWare Logo
Peloton
Vroom Logo
Adobe Logo Padded
jetBlue Logo Padded
Travelers Logo
Privacy and security brochure

Guide: FullStory privacy and security

Learn how FullStory gathers user interactions and secures its Digital Experience Intelligence platform in this in-depth resource. Plus, see why Private by Default is the industry standard for data collection.

Download now

Understand how FullStory’s privacy tools can work for you

Visit the FullStory Privacy Hub

Learn more about our approach to privacy

View our privacy policy

Learn more about how we ensure your data is always secure

Read data security resources

Stay up to date with FullStory by signing up for our newsletter.