Walk a mile in your users’ shoes–then shorten the distance
With FullStory’s funnels and conversions, you can validate that the paths you’ve built are working as intended, or quickly spot areas where users get off track.
Identify where and why users are getting lost
See how people are really using your product
You painstakingly built perfect workflows–right? Now see how users are actually navigating, and where they’re failing to complete or convert.
Spot and solve problems, fast
Automatically surface performance issues and user frustration signals like rage clicks, and see how much they’re impacting your bottom line. Pair that with the power of Session Replay to experience it all from the user’s perspective and identify next steps.
Show your success over time
Get convenient access to your KPIs to show how your team has improved the product over time. Track completion rates or speed-to-finish by saving high-priority funnels to team dashboards.
Progress towards perfect with powerful data
Flight Centre decreased their booking fail rate by 22%
FullStory was integral for improving products in our retail ecosystem with a lean team—it allowed us to uncover the 'unknown unknowns' and prioritize which actions to take."
Additional Resources
What is a conversion funnel? The complete guide
Conversion funnels help you see how people are using your product, spot and solve problems, and improve the overall efficiency over your website—boosting ROI.
Funnels: The unsung heroes of digital experience analysis
Understanding how your customers or end users move through your digital experience is essential to creating enjoyable interactions.
Actionable approaches for building and analyzing ecommerce conversion funnels
How FullStory takes conversion funnels to the next level with Conversions and Revenue Opportunities.
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