Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
3 Myths Holding Back ROI for Digital Channels: A Gartner® Report
When customers receive a contextualized digital experience, revenue-positive interactions increase.
Building trust in SaaS products
Product Manager Gregory Lutz shares strategies for evaluating, measuring, and growing user confidence.
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.
10 conversion rate optimization best practices to better your bottom line
We break down some of the conversion rate optimization best practices that will help you scale.
Endeavour Group fosters a culture of data-driven decision-making with DXI
Endeavour Group fosters a culture of data-driven decision-making with DXI
Leading the Sales Development team at FullStory
We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.
A journey into FullStory solutions engineering
Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.
3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
What is UI design? And how can you use it to create a perfect experience?
User interface design is a critical component in website and app optimization, conversion, and user happiness.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
What is A/B testing? And why is it critical for your business?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is a conversion funnel? The complete guide
A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
The ultimate guide to autocapture
In this ultimate guide to autocapture, we walk through what autocapture is, what it isn’t, how it works, and why it’s the best way to log digital experience data.
What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.
What is mobile analytics? The complete guide
Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.