Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

3 actionable ways to turn journey maps into digital intelligence

In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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FullStory x Forrester. Webinar: Improve & Streamline Data Insights with DXI & Analytics Tools. Speakers: Kristen Newbold-Knipp, CMO, FullStory & Sam Somashekar, Principal Analyst, Forrester. Time. March 16, 10:30-11:15 AM ET.
Video

Webinar: 3 reasons why 2022 is the year to streamline your DX data insights

Why global digital experience leaders are improving and streamlining data insights.

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Report

The state of digital shopping 2021

Findings from a 2021 holiday survey conducted by FullStory

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Blog Post

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers

In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

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Customer Story

Riachuelo resolves systemic bugs for a seamless checkout process with FullStory

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FullStory Culture Blog

Leading the Sales Development team at FullStory

We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.

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FullStory Engineering Blog

A journey into FullStory solutions engineering

Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.

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Product Tour

Tour FullStory

Explore key FullStory features like Dashboards, Journeys, Session Replay, and more on this guided tour.

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Guide

The 8 mobile metrics high-performing teams must track

Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.

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Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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Deep Dive

What is mobile analytics? The complete guide

Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

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Deep Dive

What is a conversion funnel? The complete guide

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

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Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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