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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

3 Myths Holding Back ROI for Digital Channels: A Gartner® Report

When customers receive a contextualized digital experience, revenue-positive interactions increase.

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Video

Building trust in SaaS products

Product Manager Gregory Lutz shares strategies for evaluating, measuring, and growing user confidence.

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Report

Consumer survey: The industries that are nailing digital experiences (and which have room to grow)

Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

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Blog Post

10 conversion rate optimization best practices to better your bottom line

We break down some of the conversion rate optimization best practices that will help you scale.

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Customer Story

Endeavour Group fosters a culture of data-driven decision-making with DXI

Endeavour Group fosters a culture of data-driven decision-making with DXI

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FullStory Culture Blog

Leading the Sales Development team at FullStory

We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.

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FullStory Engineering Blog

A journey into FullStory solutions engineering

Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.

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Guide

3 actionable ways to turn journey maps into digital intelligence

In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

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A dashboard in the FullStory app showing session replay metrics and rage clicks
Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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A FullStory dashboard showing decreased conversion rates because of poor UI design.
Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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A FullStory dashboard showing increased bounces
Deep Dive

What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

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Funnel completion and drop-off in the past 30 days
Deep Dive

What is A/B testing? And why is it critical for your business?

A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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FullStory heatmap example
Blog Post

The 15 top UI design tools to create great designs

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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A customer journey map in FullStory
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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Conversion rates as shown in the FullStory app.
Deep Dive

What is a conversion funnel? The complete guide

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Deep Dive

The ultimate guide to autocapture

In this ultimate guide to autocapture, we walk through what autocapture is, what it isn’t, how it works, and why it’s the best way to log digital experience data.

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Digital experience analytics in the FullStory app
Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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Mobile app analytics in the FullStory app
Deep Dive

What is mobile analytics? The complete guide

Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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