Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

Infographic: 1600+ consumers speak out about online shopping habits

Learn what shoppers think about ecommerce versus in-person retail, and what companies can do to adapt.

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Video

Why Digital Experience Intelligence works for retail teams

How leading online retailers use DXI to continuously optimize the digital customer experience.

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Report

The state of digital shopping 2021

In this report, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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Blog Post

Holiday code freezes: Unwrapping the pros and cons

Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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FullStory Culture Blog

Leading the Sales Development team at FullStory

We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.

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FullStory Engineering Blog

A journey into FullStory solutions engineering

Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.

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Guide

Building the ideal ecommerce tech stack for growth

How to build an ecommerce stack that’s tailored to your business—and, more importantly, your customers.

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Video

Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences

Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences

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Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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