Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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3 actionable ways to turn journey maps into digital intelligence
Guide

3 actionable ways to turn journey maps into digital intelligence

In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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Video

Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences

Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences

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Report

The state of digital shopping 2021

In this report, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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FullStory Culture Blog

Leading the Sales Development team at FullStory

We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.

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FullStory Engineering Blog

A journey into FullStory solutions engineering

Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.

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fs-guide-mobile-app-optimization-1
Guide

The 8 mobile metrics high-performing teams must track

Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.

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Video

Why Digital Experience Intelligence works for retail teams

How leading online retailers use DXI to continuously optimize the digital customer experience.

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Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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