Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences
The state of digital shopping 2021
In this report, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform
By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.
Leading the Sales Development team at FullStory
We sat down for a quick Q&A with FullStory's Sales Development Representative team managers, Odi Bosah and Paloma Warden.
A journey into FullStory solutions engineering
Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.
The 8 mobile metrics high-performing teams must track
Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
Why Digital Experience Intelligence works for retail teams
How leading online retailers use DXI to continuously optimize the digital customer experience.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?