User Segments

User success begins with user empathy

Slice and dice comprehensive user data to empathize with every important segment. Understand their unique experiences—and then design optimal ones.


Get to know your users on a deeper level

Access all your user data in one place

Access all your user data in one place

Enrich the complete picture of your user data with third-party sources like data layers or server-side user attributes for the most complete data story possible.

Visualize what users are (or aren’t) doing

Visualize what users are (or aren’t) doing

Track the percentage of users completing a key journey, browsing on mobile, converting from free to paid, and more with intuitive Dashboards.

Spot behavior-based trends

Spot behavior-based trends

Create segments based on hundreds of user or event criteria, then identify the factors that correlate with successful (or unsuccessful) users or customers.

Cultivate more loyal users

Cultivate more loyal users

Optimize the user experience for every other segment with insights mined from your most successful cohorts using Session ReplayJourneys, or Funnels and Conversions.

Real users weigh in on Fullstory’s user segmentation

G2-Leader Fall 2023

“Fullstory provides replay of every user session so our designers or PMs can create a filter to specify a particular segment of user, a time period, and action. We can then get dozen[s] of usage metrics and watch sessions that meet our criteria. This allows us to identify problem areas and make design decisions based on actual usage.”

Validated G2 reviewer
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Make user empathy a regular part of your workflow

Discover user segments

Discover brand new user segments

See who’s highlighting textpinching to zoom in, or Rage Clicking—and turn this newfound user empathy into unique user insights.

Autocapture segments

Unlock custom cohorts with autocaptured data

The magic of autocapture means you see everything that happens on your website, app, or software, so you have the power to choose those criteria and events uniquely important within your digital experience.

Add segments to dashboards

One-click access to your segment data

Out-of-the-box and easily customizable Dashboards make it simple and quick to integrate custom behavioral analysis into your daily routine.

Younique decreases time to checkout by 14%

"Fullstory has changed the way we work. We’ve gotten so much value out of the tool across teams, from our Business Intelligence (BI) team using Data Export to enrich their data models, to being able to quantify the impact of pain points on our site, to smoother communication between customer support and product."

Matthew LeGare headshot

Matthew LeGare

Senior Director of Digital Product Management, Younique Products

Read their story
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Additional resources

The four data quality dimensions every business should know

Learn how quality data transforms business strategy, driving decisions with insight on accessibility, timeliness, relevance, and accuracy.

Read the blog
The complete guide to fixing customer frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

Get the guide

Ready to get started?

Schedule a demo or learn more about Fullstory’s product features.

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Funnels & Conversions

Quickly spot areas where your users are getting off track.

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Journey Maps

Transform the way you test, measure, and iterate.

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