The intelligent platform for groundbreaking digital experiences.

FullStory’s powerful analytics engine transforms an ocean of interaction data points into perfectly actionable insights across your digital channels—at scale.

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Improving billions of experiences at brands like

  • Carmax Grey
  • GNC Grey
  • Hyatt Gray

Uncover hidden opportunities to improve your digital experience.

Frustration signals

Expose friction in your UI.

Our algorithms detect and surface telltale frustration signals such as rage clicks and thrashing cursors.

Mobile App Support

Unparalleled visibility on any device.

Optimize user journeys, contextualize crashes, and uncover points of friction on your mobile app—all while respecting end-user privacy.

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OmniSearch

Search using uniquely flexible filters.

Say goodbye to clunky event instrumentation and hello to FullStory’s lightweight search functionality.

Conversions

Proactively find ways to foster funnel completion.

Improve conversion rates by automatically pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

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Analyze and understand DX issues facing your users.

Our suite of tools help product management, design, and engineering teams diagnose issues that impact critical workflows and conversions.

Data Visualization & Heatmaps

See and explore your experience data.

Understand your users and their interaction patterns with eye-catching visualizations generated automatically from your data.

Session Replay

Learn from real user sessions.

Identify and validate issues using high-fidelity replays of real user sessions—without the risk of exposing sensitive data.

Private by Default

Sensitive data stays where it belongs.

Robust privacy tooling ensures that you can have the right data that you need while minimizing the risk of collecting sensitive data.

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Measure the effectiveness of every deploy.

FullStory is your team’s sharable, customizable, centralized source of ground-truth data.

Custom Funnels & Segments

Create broad or narrow audience segments.

Flexible funnels and precise user segmentation help you analyze user flows on-the-fly without clunky event instrumentation.

Alerts

Receive notifications about noteworthy events.

From conversion rate dips to new user peaks, learn immediately when key events occur by receiving alerts in the tools you use every day.

Dev Tools

Get to the source of the problem.

Engineering teams can fix bugs and performance issues faster with behind-the-scenes insights into console errors and network requests.

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Custom-tailored to suit your needs.

For even more powerful insights, make FullStory’s out-of-the-box data your own.

Customer Data Platform

Standardize your data definitions.

Maximize your data by sending existing custom events from platforms like Segment or Tealium directly to FullStory.

Custom Events

Accurate, consistent user event data.

For supremely precise insights, easily instrument events in your code for segmentation and analysis.

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Collaboration

Share insights with teammates or clients.

Efficiently create consensus around issues and fixes by seamlessly sharing data with collaborators.

Build on FullStory’s industrial-strength data pipeline.

FullStory’s innovative approach to digital experience analytics is powered by our data engine, which fuels both our platform and your digital transformation.

Data Exports

Power your data science and BI initiatives by exporting FullStory’s massive interaction datasets.

APIs

Shape FullStory to your specific needs using our simple Client API and secure HTTP API.

Webhooks

Take action on your digital experience data with timely notifications and powerful workflows.

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Integrations

Innovate more rapidly by integrating FullStory with the rest of your tech stack.

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Ready to see why product leaders choose FullStory?

Working with FullStory gives us and our clients the ability to attack user problems in a logical, consistent and effective way.

David Mannheim

Founder & CEO, User Conversion