Heatmaps

Insightful heatmaps built on powerful data

Everyone from software engineers to brand marketers can decipher user behavior with easy-to-interpret engagement maps.

hero

The easiest way to understand user engagement

See what catches users’ eyes

See what catches users’ eyes

Check the pulse of any page on your site or app to see how users are navigating and exploring your content.

Validate design and messaging

Validate design and messaging

Watch where users are responding as expected or clicking astray to identify issues (and wins) with top navigation, page hierarchy, buttons, and more.

Prioritize hypothesis testing

Prioritize hypothesis testing

Examine scrolls and clicks, detect areas ripe for optimization, and collaborate with your team to ideate solutions.

Real users weigh in on Fullstory’s heatmaps

G2 Fastest Implementation, winter 2024

"Fullstory offers such a unique way to interpret user engagement and interaction data to understand your end users better."

Validated G2 reviewer
Smiling man in a suit

When engagement maps are clear, so are your next steps

Heatmaps showing dead clicks

See the “why” behind user behavior patterns

If an element isn’t performing as expected, jump into one of Fullstory’s diagnostic features like Session Replay to understand what’s going wrong.

Insights from heatmaps

Draw insights from data you can trust

Click maps and scroll maps give a crystal-clear picture of user engagement without the confounding factors of screen resolution, dynamic page content, pop-ups, or confusing “splotches.”

Heatmaps with segments

Inspect specific user segments

Answer questions like “What do visitors from my ad campaign click on first?”, "How do returning customers interact with our navigation?", or “Are users clicking on the latest product update?”

Fortive’s 20+ portfolio companies use Fullstory to gain detailed user insights worldwide

"With Fullstory, we can quickly figure out why users are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar."

Michelle Smith Headshot

Michelle Smith

Global Digital Analytics Manager, Fortive

Read their story
Coworkers looking at a computer together

Additional resources

Deep Dive
What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

Start learning
Guide
The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

Get the guide
Deep Dive
Tips for conversion analysis with Fullstory’s Director of Solutions Architecture

Discover the secrets to boosting conversions on your website or app with Fullstory's Director of Solutions Architecture.

Start learning

Ready to get started?

Schedule a demo or learn more about Fullstory’s product features.

Autocapture OG image

Tagless Autocapture

Retroactively capture the totality of what your users see.

Learn more
Private by default OG image

Private by Default

Never risk collecting sensitive user data again.

Learn more