Trusted by thousands of teams
Next-gen journey mapping for building next-gen retail experiences
Visualize the end-to-end shopper experience
See your users’ journeys in real time with machine learning technology that automatically captures data and turns it into actionable insights.
Transform the way you test and measure
Watch recreated user sessions for quick access to actionable insights. Once you understand both the “what” and the “why” behind a customer data point, you can innovate faster.
Expose hidden friction points in your shopping experience
With automatically captured customer data, you uncover challenges and opportunities along the journey that you never even expected.
Act on customer data captured by the industry’s most robust data engine
Monitor KPIs and the impact of changes to user experience in just a few clicks.
FullStory + TrueCar
“FullStory gives us actionable insight into our customer journey and has allowed us to become more focused with our testing efforts. The ease of use and painless setup means anyone on our product team can leverage DX data quickly.”
Senior Product Manager
Want to take your digital experience to the next level? Let’s chat.
Request a demo of the FullStory platform, and our team will be in touch within one business day.