Marketing Operations Manager

This role can be performed remotely anywhere within the United States. 

The role requires a mix of technical and analytical skills to optimize marketing efficiency, aligning with Fullstory's growth goals. Key responsibilities include assisting in digital campaign creation, collaborating on lead collection, supporting lead scoring, managing a database, and integrating with third-party vendors.

Daily tasks involve troubleshooting lead generation issues, overseeing Marketo campaigns, configuring campaign settings, creating and testing creative assets, analyzing audience targeting, and reporting on campaign results.

You'll collaborate with internal teams throughout the lead lifecycle to strategize implementation, communicate program builds, and troubleshoot issues. As you advance, you'll streamline processes, integrate third-party tech, iterate on existing processes, automate platforms, and test new UI functions in our tools. Ultimately, you'll play a crucial role in conducting new lead generation campaigns throughout the customer journey.  

In a typical day, you might:

• Ensure no lead is left behind and every buyer and customer touchpoint is tracked, including monitoring lead scoring and assignment in Salesforce

• Play a critical role in building and maintaining our automated revenue engine infrastructure

• Guarantee the integrity of newly imported and existing data, finding and fixing inaccuracies, and improving workflows

• Own our Marketo instance and data collection practices

• Maintain partnership with our global team of stakeholders to drive campaign execution from requirements through build, testing, delivery and measurement.

We're looking for someone who:

• 4+ years in a performance-focused marketing operations or marketing campaign management role at a B2B SaaS company or fast-growth startup.

• Experience building marketing campaigns through Marketo at scale

• Experience implementing lead scoring and lead routing using tools like LeanData

• Experience with MarTech tools, including webinar platforms, CRM, etc. (we use. Marketo, Salesforce, 6Sense, Outreach, Wrike, GA4, Goldcast, Lusha, Zoominfo).

• Experience with Salesforce and LeanData with the ability to troubleshoot lead discrepancies

The impact you'll have in 12 months:

• Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

• Lead Management: support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.

• Data Management: work closely within Marketing Operations and Marketing to ensure data is syncing seamlessly in Salesforce and Marketo for accurate and up-to-date attribution, lead management, and reporting.

#LI-Remote #LI-ED1

About Fullstory

Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.

How we support you:

Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:

• Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.

• Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.

• Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.

• Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.

• Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.

• Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.

• Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.

• Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.

• Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.

Fullstory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!

If you may require reasonable accommodations to participate in our job application or interview process, please contact accommodations@fullstory.com. Requests for accommodations will be treated confidentially.