Educational insights for a deeper understanding of digital analytics

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

Map out how your customers navigate your website or app—and determine where you need to improve.

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.

Whether you run a SaaS app or manage a critical part of an ecommerce site, you can follow these 6 steps to solve UX bugs.

An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.

We dive into why product analytics is important to customer experience and how you can become better data-informed.

Critical factors you should consider when evaluating a digital experience platform

An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.

A guide on how to research and analyze user sessions in FullStory for smarter conversion rate optimization (CRO).

Improving the digital customer experience at key micro-conversion moments leads to increased revenue, better retention, and improved customer loyalty.

Discover how Digital Experience Intelligence tools help marketing teams optimize their site or mobile app's conversion.

Find out what a frustrated session is and how it impacts your website or app, and why you need to avoid them.

A complete, modern analytics solution should harness both instrumented events and unstructured data.

FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.

Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.