Qualitative Data

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
Last Updated: December 03, 2021
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
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Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Read the postQuantitative Data

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
Last Updated: December 03, 2021
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
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Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Read the postHeatmaps

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
Last Updated: January 01, 1970
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
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Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.
Read the postCustomer Journey Maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Last Updated: November 18, 2021
Map out how your customers navigate your website or app—and determine where you need to improve.
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What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.
Read the postUI Design

User interface design is a critical component in website and app optimization, conversion, and user happiness.
Last Updated: January 28, 2022
What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.
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Whether you run a SaaS app or manage a critical part of an ecommerce site, you can follow these 6 steps to solve UX bugs.
Read the postProduct Analytics

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
Last Updated: December 20, 2021
An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.
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We dive into why product analytics is important to customer experience and how you can become better data-informed.
Read the postDigital Experience Analytics

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.
Last Updated: July 01, 2022
Critical factors you should consider when evaluating a digital experience platform
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An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.
Read the postConversion Rate Optimization

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
Last Updated: January 01, 1970
A guide on how to research and analyze user sessions in FullStory for smarter conversion rate optimization (CRO).
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Improving the digital customer experience at key micro-conversion moments leads to increased revenue, better retention, and improved customer loyalty.
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Discover how Digital Experience Intelligence tools help marketing teams optimize their site or mobile app's conversion.
Read the postUser Friction

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
Last Updated: December 21, 2021
Find out what a frustrated session is and how it impacts your website or app, and why you need to avoid them.
Read the postAutocapture

In this ultimate guide to autocapture, we walk through what autocapture is, what it isn’t, how it works, and why it’s the best way to log digital experience data.
Last Updated: July 22, 2022
A complete, modern analytics solution should harness both instrumented events and unstructured data.
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FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.
Read the postConversion Funnels

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.
Last Updated: June 28, 2022
Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.
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