Educational insights for a deeper understanding of digital analytics

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

Map out how your customers navigate your website or app—and determine where you need to improve.

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.

An overview of three key differences between product analytics and DXI to help guide you in choosing the best solution for your team’s needs.

We dive into why product analytics is important to customer experience and how you can become better data-informed.

DX pros from Google, Optimizely, and FullStory offered tips for building a robust, data-led experimentation strategy that boosts your bottom line.

A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

We break down some of the conversion rate optimization best practices that will help you scale.

A guide on how to research and analyze user sessions in FullStory for smarter conversion rate optimization (CRO).

A complete, modern analytics solution should harness both instrumented events and unstructured data.

FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.

Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.