Will Schnabel

Senior Vice President, Alliances and Partnerships

Will Schnabel brings 20 years of SaaS experience to his role as Senior Vice President of Alliances and Partnerships. 

Before he joined Fullstory, he served as a Senior Vice President at Yotpo, where he oversaw the company’s business development and partner channel organization in supporting leading ecommerce technology and agency solution partners around the world.

Will also co-founded Vtrenz, one of the first cloud-based marketing automation solutions for B2B demand generation. There, he led the organization from initial seed and Series A funding through its merger with email marketing leader Silverpop and ultimately to its acquisition by IBM in 2014. Later as part of IBM’s formed Watson Internet of Things (IoT) organization, he created marketing strategies for Watson IoT, IBM’s AI development solution for connected products and operations. 

Now as the leader of Fullstory’s Partnership organization, Will is growing Fullstory's ecosystem of partnerships, ranging from integrated technology and strategic industry partnerships to digital experience consultants and service agencies to perfect clients' digital experiences.He currently lives in Minneapolis with his wife and two sons, working hard to become the person his dogs think he is.