Turn customer experience data into revenue-boosting insights

Digital Experience Intelligence (DXI) equips your entire team with the power to collect,
interpret, and optimize moments on the path to purchase.

Review shopper activity within your digital experience and learn what's working—and what isn't.

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Whether adding an item to cart, learning about new products, or browsing discounts, everything a customer does while engaging with your website or app translates to valuable experience data. 

Explore why investing in your digital experience matters with takeaways from our state of digital shopping consumer survey.

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Trending DXI resources for ecommerce and retail

Blog Post

Gartner reports that Digital Analytics are must-have tech for ecommerce success

Why a Digital Analytics solution like FullStory should be part of your ecommerce technology ecosystem.

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Consumer survey: The state of digital shopping 2022

Companies operating in largely digital spaces can’t afford to be reactive anymore–they have to be proactive in building a superior customer experience in order to stay competitive

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Blog Post

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers

In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

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Blog Post

5 opportunities to optimize ecommerce experience and conversion

Optimization strategies for key touchpoints in the ecommerce customer experience, plus some real-world examples of ecommerce optimization in action.

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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

After deploying FullStory in 2021, FTD's main digital efforts revolve around the invaluable digital analytics platform.

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Study: Consumer digital mindset here to stay

"To be successful, businesses must understand not only what is happening in their customers' experiences, but most importantly why, in order to stay one step ahead of digital users."

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Ready to build a better online shopping experience?