Abandon guesswork, not carts
Our powerful DXI means teams can do more for less. Explore our resources and learn why FullStory is one of the web's most implemented product and autocapture analytics platforms.

Identify even the most granular digital experience issues—no dev time required.
Reduce investigation and replication time by up to 90% and give customers a smooth path to buy.
Out-of-the-box capabilities enable your entire team to quickly access experience data, eliminate guesswork and let customer-centric insights inform what comes next.
Trending DXI resources for ecommerce and retail

5 opportunities to optimize ecommerce experience and conversion
Optimization strategies for key touchpoints in the ecommerce customer experience, plus some real-world examples of ecommerce optimization in action.

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers
In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

Reading from the same roadmap: How DXI alleviates the strain of competing priorities
Find out how DXI ensures teams are aligned and moving in the same direction to meet business goals, improve experiences, and grow revenue.

How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

Consumer survey: The state of digital shopping 2022
Companies operating in largely digital spaces can’t afford to be reactive anymore–they have to be proactive in building a superior customer experience in order to stay competitive

How Endeavour Group uses FullStory to amplify the omnichannel customer experience
A Q&A with CX Product Manager at Australia’s Endeavour Group on using FullStory to map the omnichannel customer experience.
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