Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What are website analytics? A complete starter’s guide
If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
What is marketing analytics? Tips, tricks, and getting started
Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.
What is a conversion funnel? The complete guide
A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
What are website analytics? A complete starter’s guide
If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.
What is marketing analytics? Tips, tricks, and getting started
Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is mobile analytics? The complete guide
Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?
What is UI design? And how can you use it to create a perfect experience?
User interface design is a critical component in website and app optimization, conversion, and user happiness.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
The ultimate guide to autocapture
In this ultimate guide to autocapture, we walk through what autocapture is, what it isn’t, how it works, and why it’s the best way to log digital experience data.