Consumer survey: Global digital experience trends for 2023
Around the world, economic uncertainty and consumer wariness is raising the stakes for online businesses in 2023. As consumers slow their spending across industries, the competition for their business grows more intense.
A new survey of 7,000 global consumers reveals that digital experience is an increasingly important competitive differentiator—an astonishing 44% of consumers say they “don’t care” where they transact online, “as long as it works.”
The survey unveils exactly what consumers look for in digital transactions, including:
The most important element of a great digital experience, according to consumers
The digital issues consumers find most frustrating (and make them most likely to abandon)
Which industries are nailing digital experiences—and which need to step up their game
Download the complete survey report for consumer insights your organization can start acting on today.