Video

Measuring Your Mobile Experience

Are your mobile analytics giving you the full story about your customer’s app experience? Are you measuring the things that matter most to your mobile users?

In this webinar, Kyle Henderson, Principal Product Manager at FullStory, takes you through the must-have metrics for understanding engagement and conversion in your mobile application.

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What's Covered

Topics discussed in this webinar include:

  • Why what you measure matters and how choosing the wrong metrics can lead to costly mistakes down the road.
  • The most important metrics for understanding user engagement and conversion.
  • How the best metrics help you build a business case for continued investment in mobile experience optimization.