Build data-driven product roadmaps with Digital Experience Intelligence
Combine quantitative and qualitative data for a comprehensive understanding of your products. Get full visibility into both how and why customers interact with your websites and digital products.
The global Digital Experience Intelligence platform trusted by thousands of digital product teams like yours
Product teams love using FullStory
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Dashboards Answer questions you didn’t know to ask with Digital Experience Intelligence at a glance. Cut through the analytics clutter with features like Signals, Watched Elements, and Developer Tools.
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Visualizations See how visitors interact with you digitally. Pinpoint what gets their attention, where they go, what they click, and more with features like Heat Maps, Click Maps, and Scroll Maps.
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Prioritization Surface your greatest opportunities for growth. Proactively fix what’s broken and double down on what’s working with features like Custom Conversion Analysis, Top Opportunities Table, and Funnel Analysis.
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Sharing Streamline sharing across your organization for better alignment. Work across teams and collaboration tools with features like Notes, Alerts, Email Digest, and Webhooks.
Prioritize your roadmap with confidence
Easily understand what users experience in your digital products—plus the why behind it. Discover the most powerful opportunities for growth, whether you’re using our intuitive search to build custom reports or referencing the actionable insights surfaced by the platform.
Become (even more) customer-obsessed
Gain Private-by-Default visibility into how customers interact with your products. Rely on our robust suite of privacy tools, ensuring you can see the shape of your customer’s experience without capturing data you don’t need.
Improve organizational alignment
Connect data from UX, engineering, and support teams to prioritize with confidence. Reference Fullstory’s single source of truth to analyze and share every imaginable point of user interaction with your digital products—no tagging required.

Drive product adoption
Iterate confidently and improve performance with complete digital data to boost product adoption. Get full visibility into how customers interact with your digital products, then apply actionable insights to accelerate innovation.
Increase conversion rates
Identify revenue-impacting issues, understand how many customers are affected, uncover opportunities for innovation, and contextualize this data with real user sessions.
"FullStory has been an integral part of our product design process. From monitoring how our site is functioning to understanding user behavior, it has become a valuable resource to make relevant and timely improvements that positively impact our customer’s experience.”

"Conversions immediately helped us pinpoint friction in our funnel. With FullStory, we were able to easily identify improvement opportunities, validate our findings with Session Replay, and update it quickly."

Sendoso innovates new features with FullStory
The product team at Sendoso relies on FullStory to ideate new features, personalize customer interactions, and conserve engineering time.
Read Sendoso's StoryWant to take your digital experience to the next level? Let’s chat.
Request a demo of the FullStory platform, and our team will be in touch within one business day.