Make the user the center of every experience
Pinpoint when, where, and how user struggle is affecting your revenue and retention with real-time insights.
The Digital Experience Intelligence platform trusted by thousands of UX teams.
Why UX teams love using FullStory
- 01
Session Replay Discover unexpected user paths with high-fidelity session replay that recreates every user session on-demand.
- 02
Heatmaps Pinpoint which areas of your pages are hot, cold, or lukewarm, and see what needs to be done to increase engagement.
- 03
Top Opportunities Narrow in on the most pressing opportunities for improving user experience, each supported by relevant user sessions.
- 04
User Trends See how user counts in your saved searches change over time, and compare trend lines against previous periods.
Identify issues impacting conversions
Analyze your user journeys step-by-step with FullStory Conversions. Get a comprehensive look at when, where, and why your customers take an unexpected turn.
Prioritize fixes by greatest impact
FullStory identifies and ranks the Signals that correlate most strongly with funnel fallout—and your company’s bottom line—allowing your team to choose which issues to remediate right away.
Monitor user flow with confidence
Receive alerts when conversion rate dips, new users peak, or when other critical events occur.
Understand the qualitative and quantitative data behind A/B testing
As soon as you push an experiment to your digital experience, FullStory follows its effectiveness in the wild, so you know if further fine-tuning is required.
Integrate dozens of your favorite apps or services
With an open API and an ever-growing catalog of integrations, FullStory makes your favorite apps smarter and your most critical workflows snappier. Choose a pre-built solution to support your business’s digital transformation or create the integration that perfectly suits your needs.
"Conversions immediately helped us pinpoint friction in our funnel. With FullStory, we were able to easily identify improvement opportunities, validate our findings with Session Replay, and update it quickly."
"FullStory’s ability to capture everything gives us the freedom to plan features and releases without having to proactively decide what to instrument for tracking. This flexibility along with video-style replay allows us to uncover fine details that block successful design but otherwise could not be observed. Decision makers are moved to act by witnessing frustration and opportunity in visual form, paired with the data and facts that level-up the team beyond guesswork."

Thomas powers better user experiences with integrated technologies.
The team at Thomas relies on FullStory to resolve internal debates and help them prioritize their most important UX issues. These improvements led to a 94% increase in overall conversions.
Ready to learn more about FullStory?
Request a personalized demo of the FullStory platform, and a FullStory expert will be in touch within one business day.