Goodbye, brand loyalty. Hello, experience loyalty.
Stressful economic conditions and stringent privacy standards are placing immense demands on digital experience. It’s time to adapt.
Building brand and experience loyalty starts with understanding digital journeys.
64% of consumers say they won't complete an action if met with friction.
Consumer needs are continuously evolving. Does your business have the tools to keep up? Investing in your digital experience matters now more than ever.
Resources to help you get started
New survey reveals consumers are loyal to experiences, not brands (and debunks 4 other common CX myths)
A new global consumer survey reveals startling truths about consumers’ expectations and frustrations when transacting online.
How to make strategic digital experience investments during market downturns
Using a market slowdown to make strategic DX investments DX can give your org a leg up on competitors.
6 global spending trends to watch in 2023
A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.
3 digital experience fallacies and how digital leaders break them down
Learn three fallacies—and data-driven antidotes—to transform poorly performing sites into an experience that customers will love.
Explore the findings from our new global consumer survey
Find out what makes your company’s digital experience win—or lose—customers.