Globally, 44% of people are cutting back on travel in the face of economic uncertainty. Hotels, airlines, and other travel companies need to woo travelers with a great digital experience if they hope to eventually greet them at the front desk. 

Based on data from two consumer surveys, here are the trends travel and hospitality companies need to know to succeed in this new era of travel.

How often travelers book lodging, transportation, and activities before a trip

How people rate their digital experiences with the travel industry

Travel sites need to nail the basics

Many travel companies have room for improvement

Putting a price tag on perfection