Validate product decisions with crystal-clear product analytics
Combine quantitative product metrics with powerful session replay for complete, retroactive analytics other tools can’t offer.
Trusted by thousands of teams
Why teams are adopting the next generation of product analytics
- 01
Understand the what and the why Know where users experience friction and what contributes towards customer activation and retention in just one click.
- 02
Measure the knowns and unknowns Test hypotheses and collect data more rapidly than ever, and uncover opportunities for growth.
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Implement in just a few hours No need to petition for weeks of dev time. Install FullStory’s Digital Experience Intelligence platform in just a few clicks with one lightweight snippet of code.
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Democratize data across around the organization Break down silos of information and create a single source North Star of accurate user data all teams can use—product, marketing, engineering, and more.

FullStory + Gap Inc.
“FullStory enables teams to understand issues faster, resolve customer problems more quickly, and make data-driven decisions when problems arise…People around the organization are getting intrigued and excited to learn from these Digital Experience Intelligence insights.”
Patrick McBride
Head of Mission Control (Digital Ops)
Gap. Inc.
Organizations of all industries love FullStory
- 01
Retail and ecommerce See which products are on their way to being best-sellers and where customers need an extra nudge with consistent data shared across your tech stack.
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SaaS Quickly implement integrations with your data to drive acquisition, boost retention, and grow revenue.
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Finance and insurance Securely track and share customer interaction data with your team for unified decision-making without compromising privacy protection.
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Travel and hospitality Harness user data to improve efficiency in decision-making, optimize user journeys, and better understand the changing needs of travelers.
How Digital Experience Intelligence goes further than legacy product analytics tools
Want to take your digital experience to the next level? Let’s chat.
Request a demo of the FullStory platform, and our team will be in touch within one business day.