Validate product decisions with crystal-clear product analytics
Combine quantitative product metrics with powerful session replay for complete, retroactive analytics other tools can’t offer.
Trusted by thousands of teams
Why teams are adopting the next generation of product analytics
- 01
Understand the what and the why
Know where users experience friction and what contributes towards customer activation and retention in just one click.
- 02
Measure the knowns and unknowns
Test hypotheses and collect data more rapidly than ever, and uncover opportunities for growth.
- 03
Implement in just a few hours
No need to petition for weeks of dev time. Install FullStory’s Digital Experience Intelligence platform in just a few clicks with one lightweight snippet of code.
- 04
Democratize data across around the organization
Break down silos of information and create a single source North Star of accurate user data all teams can use—product, marketing, engineering, and more.

FullStory + Gap Inc.
“FullStory enables teams to understand issues faster, resolve customer problems more quickly, and make data-driven decisions when problems arise…People around the organization are getting intrigued and excited to learn from these Digital Experience Intelligence insights.”
Patrick McBride
Head of Mission Control (Digital Ops)
Gap. Inc.
Organizations of all industries love FullStory
- 01
SaaS
Eliminate user friction and churn before it happens. Improve acquisition, boost user activation, accelerate retention, and grow revenue.
- 02
Retail and ecommerce
Know how users and customers really engage with your website or mobile app. Track the digital footprint of users and see which products they prefer, plus what product lines they engage with.
- 03
Finance and insurance
Apply aggregate user data to better understand how customers use financial products, receive help, and engage when they need information or to purchase a new product, all while protecting sensitive user data.
- 04
Travel and hospitality
Harness user data to improve efficiency in decision-making, gain real-time insights into performance, and better understand the changing needs of travelers.

How Digital Experience Intelligence goes further than legacy product analytics tools
Do you need a product analytics tool, Digital Experience Intelligence, or both? Get your copy of this comparison guide to unpack which is the right fit for your organization.
Want to take your digital experience to the next level? Let’s chat.
Request a demo of the FullStory platform, and our team will be in touch within one business day.