Heatmaps
Insightful heatmaps built on powerful data
Everyone from software engineers to brand marketers can decipher user behavior with easy-to-interpret heatmaps.
The easiest heatmap tool to understand user engagement
See what catches users’ eyes
See how users move through any page or app, and spot what’s holding attention and what’s getting ignored.
Prove what's working before you ship
Know which design and messaging choices are landing and which are sending users astray, so nothing ships on a hunch.
Stop guessing what to test next
Pinpoint where scroll and click behavior signals an opportunity, and give your team the evidence to prioritize it.
Real users weigh in on Fullstory’s heatmaps
"Fullstory offers such a unique way to interpret user engagement and interaction data to understand your end users better."
When heatmaps are clear, so are your next steps
See the “why” behind user behavior patterns
If an element isn’t performing as expected, jump into one of Fullstory’s diagnostic features like Session Replay to understand what’s going wrong.
Draw insights from data you can trust
Click maps and scroll maps give a crystal-clear picture of user engagement without the confounding factors of screen resolution, dynamic page content, pop-ups, or confusing “splotches.”
Inspect specific user segments
Answer questions like: What do visitors from my ad campaign click on first? How do returning customers interact with our navigation? Are users clicking on the latest product update?
Rank maps hidden friction and resolves issues before they cost
"When leadership asks me what percentage of customers are being affected by an issue, I go straight to Fullstory, nowhere else.”
David Boothroyd
Head of Operations and Governance, Rank
Additional resources
Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
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Discover the secrets to boosting conversions on your website or app with Fullstory's Director of Solutions Architecture.
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