Tips and Tricks · 11 min read

Website heatmap software: 10 quick and easy tools in 2024

The Fullstory Education Team
Posted July 22, 2023
Website heatmap software: 10 quick and easy tools in 2024

To succeed in today's competitive market, it's crucial to understand how well your website and web pages are performing. While looking at big data can give you some insights, it doesn't reveal everything you need to know. You're missing important details like where customers spend their time, the most clicked areas on your site, and which parts of your website need improvement.

That's where heatmaps come in. When used correctly, heatmaps offer valuable insights into your site visitors' behaviors and preferences. They give you a visual representation that can help you make informed decisions.

So, let's check out the top 10 fastest and easiest-to-use website heatmap tools available today. With these tools, you can uncover hidden secrets about user behavior and take your website optimization to the next level.

What are heatmaps?

Put simply, heatmaps are colorful and visual representations of where your site visitors spend the most time on your website. More specifically, heatmaps demonstrate where customers click or scroll to before leaving the page.

Heatmaps show analysts which elements of a given website or web page are interacted with the most and least. Generally, areas of the heatmap that are “hot” or interacted with more are displayed in warm colors like red, yellow, and orange. Areas of a site heatmap that aren’t interacted with often are “cold,” so they’re shown in cooler colors like blue, violet, and green.

When paired with other quantitative and qualitative data, heatmaps are an extremely effective tool.

What are heatmap tools?

Heatmap tools are dedicated software solutions that enable you to track site visitor behavior, then display that collected data as heatmaps. In many cases, heatmap tools integrate with other data analytics software platforms, but others may offer their own specific analysis tools.

Regardless, heatmap tools enable business owners, data analysts, and web developers to improve, and optimize brand websites and pages. For custom software development companies, these tools are especially useful for tailoring software solutions to client needs. They’re excellent tools to leverage if you want to bolster your site’s appeal to its target audience or maximize engagement and conversion rates.

Selecting heatmap software

It’s important to choose the ideal heatmapping software for your specific needs and wants.

To choose the best heatmap software:

  • Choose software that fits your budget. If a software tool doesn't have pricing listed, reach out to their team for an estimate.

  • Consider the features you'll get for your money. Sometimes it's worth paying more for a robust platform with versatile features.

  • Opt for heatmapping software that doesn't slow down your website. Slow page load speed can decrease visitors and affect data collection.

  • Make sure the heatmapping tool records behavior at the element level, not just the page level. This way, you can get more specific insights into user actions and different visitor groups.

  • Ensure your heatmapping software allows you to target and segment visitors before and after campaigns. This helps compare the behavior of different user groups at various stages of their customer journey.

Above all else, make sure your chosen heatmap software has the tools and features you need to succeed. Ask yourself what you would benefit from the most with this software type, then pick a tool that includes those functionalities.

The best heatmap tools to consider today

Now you know what heatmap tools are, let’s break down some of the best heatmap tools you should consider using for your brand ASAP.

FullStory logo over a blue background

Fullstory

What is it?

Fullstory's behavioral data platform offers much more than just heatmap insights. With Fullstory’s heatmap interface, you’ll be able to check how any page on your site performs, examine how users navigate through your content, and validate website design principles or decisions. If you need to dig deep into the “why” of visitor behavior, Fullstory is the answer.

Pros

Other features

Fullstory’s main features include session replay, journey mapping, and funnel and conversion analytics. Combined with the rest of the platform’s tools, it’s ideal for digging into the details of visitor behavior and needs. 

Pricing

Fullstory’s pricing isn’t listed, as business and enterprise plans have custom pricing offers. 

Lucky orange logo

Lucky Orange

Lucky Orange is a user analytics platform. It enables heatmap tracking as well as visitor session recordings and automated replies to live chat messages. It’s useful to enhance searchers’ digital experiences with your website.

Pros

  • Has a free plan for smaller websites

  • Great for brands that have automated chat widgets or chatbots

  • Free seven-day trial

Cons

  • Free trial could be a little longer

  • Most of the platform is focused on the chat tracking and reply feature

  • Screen recording can jeopardize user privacy or slow down site speeds

Other features

Allows session recordings, survey analysis, heatmaps, and conversion funnel analysis.

Pricing

Lucky Orange’s smallest scale plan is free for websites that have fewer than 100 sessions/month. After that, it costs $39/month for 5,000 sessions/month, $79/month for up to 15,000 sessions/month, $179/month for up to 45,000 sessions/month, $749/month for up to 300,000 sessions/month, or enterprise-level pricing for more than that.

Mouseflow logo

Mouseflow

Mouseflow is a session replay-focused platform, though it also offers heatmap tracking and conversion funnel optimization. It’s primarily useful to identify red flag metrics or web development elements that can help business owners optimize their sites over time.

Pros

  • Allows web page developers to create custom surveys

  • Feedback is simple to use and implement

  • Free plan available

Cons

  • Can only pay for plans in 12-month chunks

Other features

Mouseflow enables heatmap tracking, as well as funnel analysis, session replay, and user feedback analysis.

Pricing

Mouseflow comes with a free plan that supports websites with up to 500 user recordings per month. After that, plans go up to $399 per month, which are paid annually. 

Inspectlet logo over blue

Inspectlet

Inspectlet is a popular customer journey mapping tool that primarily tracks mouse movements and scroll behavior. It also provides good additional tools like mapping filters, A/B testing, and so on. Form analytics make this ideal for sites that use a lot of surveys.

Pros

  • Available for website and mobile app heatmaps

  • Free plan is very generous

  • Ideal for tracking user behavior and enjoyment of forms

Cons

  • Tool can be a bit tricky to use

Other features

Inspectlet offers heatmap tracking, as well as A/B testing, feedback survey analysis, and session recordings.

Pricing

Inspectlet’s free plan can record up to 2500 sessions per month. After that, paid plans begin at $39 per month.

VWO logo

VWO

What is it?

VWO is a heatmapping, experience optimization, and form analytics software in a single package. It allows developers to implement many tests without having to contract web designers or do any programming.

Pros

  • Available with a 30-day free trial

  • Good for scaling marketing and product focus tests as your brand gets more users

Cons

  • Not primarily a heatmapping tool

Other features

As a CRO platform, VWO is primarily used to boost conversions using split URL, A/B, and multivariate testing. These features are available alongside web page heatmap analysis. 

Pricing

There are three pricing tiers available: Growth, Pro, and Enterprise, which are $357, $822, and $1438 per month, billed annually. There's also a free plan that offers most of the core features of the platform.

Clarity logo

Clarity

What is it?

Clarity is one of the best free behavior analytics tools available today. It’s made by Microsoft, and it offers a selection of useful features and services ranging from heatmaps to Google Analytics integration and more. 

Pros

  • Doesn’t cost you a penny

  • Great for use with Google Analytics and marketing

Cons

  • Not the most robust or comprehensive insight/analytics tool, likely because it is free

  • Heatmaps themselves are limited compared to other tools

  • Microsoft gains rights to the data it collects

Other features

Heatmap analysis, automated insights, session recordings, and Google Analytics integration are the staple features of Clarity.

Pricing

Clarity is totally free.

Smartlook logo over purple

Smartlook

What is it?

Smartlook is a popular combined visual user insights and product analytics platform. It emphasizes funnel analysis to help you identify major snags in the user experience and discover what stops people from converting into customers.

Pros

  • Offers heatmaps for web and mobile apps or pages

  • Easy to use on all manner of mobile apps across any operating system

  • Has a very generous free plan

  • Quick to set up

Cons

  • Heatmapping is not the main focus of the platform

Other features

This platform is free for up to 1500 sessions per month and three heatmaps. It’s $35 per month for 5000 sessions per month and up to 10 heatmaps afterward.

Pricing

Smartlock's free plan can record up to 3000 user sessions per month, and paid plans start at just $55 per month. There's also a 30-day free trial to consider.

Crazy Egg logo

Crazy Egg

What is it?

Crazy Egg is a user behavior analysis tool, featuring a unique confetti-styled heatmap. Through its granular analysis tools, web page developers can see exactly where people spend their time and what buttons they are most likely to click.

Pros

  • Good for optimizing your conversion rates

  • Can cancel the free trial at any time

  • Has a lot of tools and knobs to tweak for detailed insights

Cons

  • No free plans available

  • A little more technical and hard to use than other tools

Other features

Crazy Egg’s primary features include heatmap tracking, session recordings, and surveys for free users. It also offers CRO (conversion rate optimization) and web analytics tools. 

Pricing

Crazy Egg does offer a 30-day free trial. After that, it costs $29 per month for the Basic plan, $49 per month for the Standard plan, and $99 per month for the Plus plan. These offer 30,000, 75,000, and 150,000 page views per month, respectively.

Hotjar logo over a red background

Hotjar

What is it?

Hotjar is an analytics software platform that enables teams to prioritize what they should work on for individual web pages. Its heatmap tracking allows you to track both user behavior and bugs that are encountered by your users by showing what elements are broken on web pages.

Pros

  • Comes with a decent free plan

  • Detailed breakdowns of how users manipulate web pages

Cons

  • Can get expensive very quickly

  • Doesn’t provide some of the most useful alternative analytics tools, such as conversion optimization

  • Screen recording can jeopardize user privacy or slow down site speeds

Other features

Hotjar’s main features include heatmap tracking, session recordings, user surveys, and real-time feedback analysis tools. Visitor recordings show how customers interact with your site on a case-by-case basis.

Pricing

Hotjar’s free plan can record up to 35 user sessions per day. After that, it costs $31 per month for 100 daily sessions or $79 per month for 500 daily sessions. Alternatively, you can pay a custom fee for the “Scale” plan, which offers unlimited daily session tracking.

FigPii logo

FigPii

What is it?

Figpii's heatmap tool has the essential features you may need. It's also GDPR and CCPA-ready from the get-go, and it's very customizable compared to other heatmap platforms. It's known for its simplistic UX and 30-day free trial.

Pros

  • Has a high level of customer satisfaction in its reviews

  • Unlimited session tracking for each plan tier

  • Can customize most of the tools and analytics settings to enable greater focus on individual audience aspects/needs

Cons

  • Pretty expensive compared to other heatmap tools and products

  • Businesses have to buy separate plans for each individual website

  • Screen recording can jeopardize user privacy or slow down site speeds

Other features

FigPii’s main features include A/B web page testing, heatmap analysis, video recording, and user polls.

Pricing

FigPii offers four pricing tiers. These are:

  • Starter, $50 per month

  • Small, $100 per month

  • Medium, $200 per month

  • Large, $300 per month

Users can choose their pricing scheme based on how many website visitors they receive each month.

Benefits of using heatmapping software

There are plenty of big benefits to using heat mapping software. For example:

  • Heatmap software allows you to see where people click and scroll on web pages quickly and visually. Even for the most experienced data analysts, it can be tough to discern user behavior patterns from numbers and columns alone

  • The right website heatmap tool gives you comprehensive insights into a key aspect of visitors' behavior. When you see where people click or scroll to, you can put yourself in the eyes of those potential consumers and understand their wants and needs like never before

  • Heatmap tools enable you to improve user interactions, practice conversion optimization, and better organize major buttons (such as CTA buttons) for maximum effect

  • The best heatmap software tools also work well with other software platforms, such as those you use to improve conversion funnels or for conversion rate optimization. In this way, they can become cornerstone parts of your overall business tech stack

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The Fullstory Education TeamExperts

About the author

Our team of experts is committed to introducing people to important topics surrounding analytics, digital experience intelligence, product development, and more.

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