Automatically capture, index, and structure all of your digital data for instant, actionable insight.

Automatically capture, index, and structure all of your digital data for instant, actionable insight.

Leverage Fullstory to deliver insights at lightning speed, make smarter decisions, and grow revenue.

Grow revenue smarter with a full data picture of your customer.

A new TEI study finds 451% ROI with Fullstory

In a 2023 Total Economic Impact™ study, Forrester Consulting found that an enterprise organization could realize millions in gains through increased productivity, tech stack consolidation, and improved conversions with Fullstory. Download the study.

Resources to help you get started

How Data Layer Capture gives you the best of both (data) worlds
Blog Post

How Data Layer Capture gives you the best of both (data) worlds

DLC combines autocaptured interaction events with custom events in your existing data layer to form a seamless picture of your digital experience.

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Break down data silos and fuel deeper insights with Data Direct
Blog Post

Break down data silos and fuel deeper insights with Data Direct

Data Destinations let you sync your Fullstory data with your data warehouse to fuel deeper insights and build stronger customer relationships.

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Connecting the web of omnichannel experiences
Blog Post

Connecting the web of omnichannel experiences

Server Side APIs empower teams to build better customer experiences by reconciling data tracked in third-party systems with DX insights.

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Why Gap Inc. chose Fullstory’s Digital Experience Intelligence platform
Customer Story

Why Gap Inc. chose Fullstory’s Digital Experience Intelligence platform

By implementing Fullstory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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Guide to Fullstory privacy and security
Guide

Guide to Fullstory privacy and security

Learn about Fullstory privacy and security, including our industry-leading approach to data collection.

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