Updates · 3 min read

Introducing Spark, the first ever Digital Experience Intelligence conference

The FullStory Team
Posted July 20, 2022
Introducing Spark, the first ever Digital Experience Intelligence conference

This fall, Spark, the first Digital Experience Intelligence Conference, is coming to Atlanta. Beginning on October 3, 2022, Spark will bring together digital experience leaders and innovators for 2+ days of thought-provoking DXI content. 

Attendees will have access to 19 expert-led sessions featuring 68 speakers from diverse industries, plus opportunities to network with hundreds of other digital experience pros from around the world. 

Here’s a quick glance with all you need to know about Spark 2022—stay tuned for more in the months to come! 

Heard enough? Click here to learn more about and register for the conference

Why attend the inaugural DXI event?

Spark is designed by digital experience experts to offer inspiring keynotes, result-driven sessions, hands-on labs for learning to use FullStory features, and opportunities to share best practices. Spark attendees will: 

  • Hear from digital luminaries and practitioners about what’s new and what’s next when it comes to designing engaging and high value digital experiences–for web or mobile, ecommerce, SaaS, or any other industry.

  • Develop a deeper understanding of how to best use DXI within their team and organization, leading to powerful product and performance insights and efficient decision-making—and ultimately enormous efficiencies for time and money. 

  • Experience sessions created to drive results, meaning each session zeroes in on effective ways to utilize DXI and analytics tools—skills that can be taken back to your organization and implemented immediately. 

  • Have the chance to network with DX leaders and ecosystem partners, as well as with FullStory experts who can answer any platform-specific questions. 

  • Learn how to use DXI to gain a competitive advantage, streamline goal creation, and minimize time to implementation. 

What’s on the agenda?

We have an action-packed couple of days planned for Spark. Here are a few highlights to look forward to (and make sure to keep an eye out for more details to come!): 

Session spotlights

There won’t be a dull moment at Spark—attendees will have the chance to attend an array of sessions including: 

  • Keynote speakers including: Scott Voigt, Co-founder and CEO of FullStory; Agata Bugaj, SVP of Product at FullStory; and a few surprise guest speakers—stay tuned! 

  • Workshops: Get practical advice on a range of growth-related topics that you can take back to your organization and implement in day-to-day practices. 

  • What’s new: Discover what’s new in the FullStory platform, and learn tips and tricks for using DXI features more efficiently and effectively. 

  • Industry discussions: Hear DX pros from across industries discuss emerging trends, best practices, and challenges that face digital businesses. 

Customer awards

Spark will conclude with a customer awards ceremony, recognizing the FullStory customers who excel in categories including: 

  • DXI Innovation 

  • Experience Maker of the Year

  • Best Mobile Experience

  • FullStory Power User

  • Rookie of the Year

  • DXI Trailblazer of the Year 

Nominate the people and teams behind your favorite digital experiences here.

Need-to-know details

Spark 2022 will be a hybrid event, offering three tiers of participation. (We’ve even made a handy letter to your boss to help convince them you should join us.) Here are the ticket details: 

General Admission in Atlanta 

  • Cost: $599 (Early Bird pricing is $449 until July 31)

  • Includes: Access to Spark kickoff party, all sessions, expo hall, networking, evening celebrations, and customer awards ceremony


  • Cost: $50

  • Includes: All main stage sessions and four additional breakout sessions, plus a Spark gift box shipped to your door 


  • Cost: Free

  • Includes: Select main stage sessions, digital networking opportunities

Have more questions about Spark? Check out our FAQs here

Ready to stoke your passion for crafting the ultimate digital experience? Join us at Spark, the first DXI conference. Learn more and register.

The FullStory TeamContributor

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