Gaming took center stage in a recent FullStory webinar with four expert panelists from the industry: Justin Le Brocque, Manager of Operations at Yolo Group, Tim Axon, Co-founder of LeanConvert, Efi Peleg, Chief Marketing Officer at ComeOn Group, and panel moderator Kofi Anikmah, Enterprise Accounts at FullStory.
The gaming and betting industry is extremely competitive with a heavy digital focus—we wanted to know how brands can stand out in the marketplace and attract new customers.
Here, we recap five key points from the experts.
How is FullStory’s Digital Experience Intelligence helping gaming clients? Find out in this eight-minute demo.
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Get the basics right
Asked about strategies for increasing lifetime value and consumer engagement, the panelists agreed on the importance of a solid foundation.
“Keeping it simple is a good place to start,” said Justin. “Taking the time to think through the basics of that customer journey and how they interact with your site can tell you where you need, for example, a loyalty scheme or higher level of personalization. That kind of knowledge is necessary before you can ask for more from that customer.”