No matter what job you do, you rely on data—and the quality of that data matters. Integrating your Segment and Tealium events in FullStory guarantees your business-critical event data is accurate and consistent over time and across platforms.⚡️Read the announcement on the Foreward blog
Having data is one thing. Understanding it is another. FullStory’s session replay capability lets you see your customer experience from the other side of the screen, helping you understand why your users do what they do—or don’t do.
Conversion events like checkouts don’t exist in a vacuum; they’re accompanied by important context like product SKU, cart value, or subscription level. Custom Events make these properties available as an essential search dimension for your FullStory segments and analyses.