Make decisions backed by data
Data analytics from Fullstory helps you effectively improve and personalize digital experiences that drive loyalty and revenue.
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Optimize with behavioral data at scale
Combine behavioral data and key metrics to design better experiences.
Improve conversion by using AI to identify issues in your funnel.
Trigger user-specific discounts to turn customer frustration into delight.
Identify and counteract fraudulent behaviors in real-time.
Real customers weigh in on Fullstory
"High-quality data is not just an asset; it's a necessity for operational excellence and serves as a strategic advantage to our business.”
Bharathi Rajan
VP Enterprise Data | Swire Coca Cola

Painless product analytics
You need a tool that tells it like it is. With Session Replay, you can click on any metric in your dashboard to uncover the complete picture.
Intuitive interface, intuitive analytics
Our data engine continuously maps your digital properties, revealing every story hidden within your data—effortlessly, with no tagging needed.
Shareable across your entire enterprise
Fullstory's behavioral data insights mean every team can work smarter, not harder. Data, product, and engineering teams can uncover the sentiment behind user clicks, fueling more intuitive and intentional decision-making.
Trusted by thousands of teams
