Make decisions backed by data

Make decisions backed by data

Data analytics from Fullstory helps you effectively improve and personalize digital experiences that drive loyalty and revenue.

Behavioral data platform
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Optimize with behavioral data at scale

User Journey Analytics

Combine behavioral data and key metrics to design better experiences.

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Decrease Cart Abandonment

Improve conversion by using AI to identify issues in your funnel.

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Real-time Discounts

Trigger user-specific discounts to turn customer frustration into delight.

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Fraud Detection

Identify and counteract fraudulent behaviors in real-time.

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Real customers weigh in on Fullstory

G2 Highest User Adoption, Mid-Market, winter 2024

"High-quality data is not just an asset; it's a necessity for operational excellence and serves as a strategic advantage to our business.”

Bharathi Rajan
VP Enterprise Data | Swire Coca Cola

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Product analytics

Painless product analytics

You need a tool that tells it like it is. With Session Replay, you can click on any metric in your dashboard to uncover the complete picture.

Intuitive interface

Intuitive interface, intuitive analytics

Our data engine continuously maps your digital properties, revealing every story hidden within your data—effortlessly, with no tagging needed.

Shareable metrics

Shareable across your entire enterprise

Fullstory's behavioral data insights mean every team can work smarter, not harder. Data, product, and engineering teams can uncover the sentiment behind user clicks, fueling more intuitive and intentional decision-making.

Trusted by thousands of teams

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