Delight, win, and retain more customers

Discover the only Digital Experience Intelligence (DXI) platform that captures every user interaction with privacy. Uncover more, optimize more, and convert more.

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Complete digital insights for every team

FullStory implementation is 4x faster than competitors. Source: G2 implementation index for Product Analytics, winter 2022.

Implement quickly for immediate access to insights

If you can copy and paste, you can set up FullStory. With one small snippet, you’re good to go—without impacting your site performance.

Discover answers to questions you never thought to ask

Don’t settle for data that just tells you “what” happened. FullStory autocaptures every interaction retroactively so you have full visibility to also uncover the "why" behind issues and opportunities, and track key metrics over time.

Protect users with robust privacy settings

FullStory’s Private-by-Default capabilities ensure all text elements are masked at the source, no matter where they appear on the page, so you can move faster with confidence.

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“FullStory enables teams to understand issues faster...”

Patrick McBride, Head of Mission Control (Digital Ops), Gap. Inc.Read the full story
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Become a DXI pro with FullStory services, support, and courses

It’s not just FullStory’s out-of-the-box features that make optimizing your digital experience easy. Our team is also here to help with self-serve resources, like our product certification course, a thriving user community your whole team can join, and onboarding and consulting specialists to guide and support at every step of the process.

Check out our learning center

Additional resources

Tour FullStory
Product Tour

Tour FullStory

Explore key FullStory features like Dashboards, Journeys, Session Replay, and more on this guided tour.

Access the tour
The definitive guide to session replay
Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

Start learning
Both, not either: Why autocapture is the future of Product Analytics
Blog Post

Both, not either: Why autocapture is the future of Product Analytics

A complete, modern analytics solution should harness both instrumented events and unstructured data.

Read the post