hero

Agenda

Whether you’re attending in-person or virtually, this hybrid event will have something for everyone.

In-Person

Tuesday, October 4

5:30pm

Welcome to Spark: Opening remarks and introductions


In-Person

Tuesday, October 4

10:45–11:15am

Why hypothesis-driven analysis works better (and how FullStory helps you generate them)

Hypotheses are the engine of any digital experience analysis project. Without a clear direction on

Key Takeaways
  • Learn about why hypotheses are important to successful DXI analyses
  • Learn how to use FullStory to generate hypotheses and find valuable insights

speakerAvatar

Addison Price

Sr. Manager, Sales Engineering at FullStory


In-Person

Tuesday, October 4

10:45–11:15am

Combining Segments with Funnels and Metrics

FullStory is a big toolbox. You have so much at your disposal, including Segments, Metrics,

Key Takeaways
  • Understand a framework for building meaningful Segments
  • Find out how to test and analyze your users for optimization use cases

speakerAvatar

Brent Hildebrand

Senior Customer Success Manager at FullStory


In-Person

Tuesday, October 4

10:45–11:15am

The anatomy of a great user experience

User experience has become an increasingly important currency in business. Deliver a great user experience,

Key Takeaways
  • Understand how to define a great user experience
  • Understand how to assess the quality of the user experience in your produc, website, or software platform using FullStory

speakerAvatar

Ingrid Cruz

Head of Product Design at FullStory


In-Person

Tuesday, October 4

11:30–12:00pm

Finding needles in haystacks: FullStory as a discovery tool

There are the things you know about your site, app, or software experience. And then

Key Takeaways
  • Learn to find hidden areas of DX growth
  • Actionable tactics for making user journeys more efficient inside of FullStory

speakerAvatar

Brooks Alford

Enterprise Customer Success Director at FullStory

speakerAvatar

Kim Ray

Group Product Manager at FullStory


In-Person

Tuesday, October 4

11:30–12:00pm

Be the spark plug your company needs

speakerAvatar

Lars Wiedenhofer

Observability - Mission Control at Daily Pay


In-Person

Tuesday, October 4

11:30–12:00pm

Rolling out the red carpet for your star customers

Paid media, organic traffic, word-of-mouth, coupon codes, sign-up referrals...you have done the work (and spent

Key Takeaways
  • Learn how Dashboards (and other FullStory capabilities) can unlock user insights
  • Construct actionable Journey Analyses to bust down user experience hurdles

speakerAvatar

Meg Wachter

Sales Engineer at FullStory


In-Person

Tuesday, October 4

11:30–12:00pm

Getting started with Data Layer Capture

Data Layer Capture (DLC) sounds like an obtuse, years-long undertaking for your organization. But with

Key Takeaways
  • Understand the details of Data Layer Capture
  • Learn best practices on getting the most from your data layer and DLC

speakerAvatar

Van Staub

Manager Solutions Architecture at FullStory


In-Person

Tuesday, October 4

12:45–1:15pm

Show me the money: Proving bottom-line results from DX

We all understand the conceptual link between better DX, happier customers, and more revenue. But

Key Takeaways
  • Simple formulas for explaining revenue uplift
  • Strategies for sharing DX insights that prioritize impactful initiatives

speakerAvatar

Gardner Rordam

Enterprise Customer Success Director at FullStory


In-Person

Tuesday, October 4

1:15–1:45pm

Delivering experiences through data-driven insights

Digital companies operating in today's landscape need a major shift in mindset. It's no longer

Key Takeaways
  • Understand how FullStory is used in workflows across agile org structures
  • How implementing FullStory across brands and devices (web, app and in-store) helps build an omnichannel view of customers
  • Setting up a data-driven culture of launching products & features--and how to tackle the challenges that come with that

speakerAvatar

Anisha Anisha

Product Manager, CX at Endeavor Beverage Group


In-Person

Tuesday, October 4

1:15–1:45pm

Center of excellence: Building a FullStory user community

People are at the heart of any enterprise-wide change, and digital experience transformation is no

Key Takeaways
  • Discover an actionable framework for building a user community inside of your organization
  • Learn a three-tier framework for creating an internal user community

speakerAvatar

Jill Sousa

Senior Success Manager at FullStory

speakerAvatar

Tiina Helminen

Senior Success Manager at FullStory


In-Person

Tuesday, October 4

2:00–2:30pm

Call center integration with FullStory

As a leading personal loan organization, Mariner Finance receives quite a few calls, many about

Key Takeaways
  • Learn how the Mariner team uses FullStory to empower their call center team
  • Discover best practices to expedite elimination of user issues

speakerAvatar

Joel Karczewski

CTO at Mariner Finance


In-Person

Tuesday, October 4

2:00–2:30pm

FullStory for native apps

As one of the largest BevAl brands in the world, ABInbev faces high stakes for

Key Takeaways
  • Find tried-and-true ways for global organizations to hone their mobile app experience
  • Unlock best practices for improving mobile apps

speakerAvatar

Harold Merrell

Anheuser-Busch, InBev


In-Person

Wednesday, October 5

10:45–11:15amm

Your DX hinges on your people

The boundaries of your digital experience don't stop at your web app or mobile device.

Key Takeaways
  • Learn more about the impact of a broken digital candidate experience
  • Understand important inflection points in your candidate experience to consistently evaluate and improve
  • Find out how teams can use FullStory for a 360-degree view of your entire digital experience

speakerAvatar

Jona Youdeem

Product Marketing Lead at FullStory


In-Person

Wednesday, October 5

10:45–11:15am

Enterprise deep dive: Fine-tuning Watched Elements

Watched Elements are one of the most powerful features of FullStory, but many organizations leave

Key Takeaways
  • Uncover best practices for Watched Elements and how to make the most of the feature
  • Find out how to correlate Dashboards and Conversions with Watched Elements to maximize growth

speakerAvatar

Lane Greer

Sales Engineering Specialist at FullStory


In-Person

Wednesday, October 5

10:45–11:15am

CX, UX, PM and more: How FullStory aligns acronyms across the organization

Have multiple teams using FullStory? On the hook for a successful rollout at your company?

Key Takeaways
  • Learn best practices for implementing FullStory
  • Discover ways to align teams inside of the platform

speakerAvatar

Miriam Harris

Customer Success Director at FullStory


In-Person + Virtual

Wednesday, October 5

12:30–1:30pm

Where we've been and where we're headed: FullStory's product roadmap and beyond

speakerAvatar

Agata Bugaj

Senior Vice President, Product at FullStory

speakerAvatar

Evan Michner

Head of Product Management at FullStory

speakerAvatar

Chip Lay

Product Strategy Director at FullStory

In-Person + Virtual

Wednesday, October 5

1:45–2:30pm

Customer awards