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Agenda

Whether you’re attending in-person or virtually, this hybrid event will have something for everyone.

In-Person

Monday, October 3

2–5pm

Exclusive FullStory Partner Day

FullStory Partners: Join us for a day fully dedicated to you and all the benefits


In-Person

Monday, October 3

5:30pm

DXI IRL: A Spark welcome event

This event is a must-see for all in-person attendees! Kick off Spark right with a


In-Person + Virtual

Tuesday, October 4

9–9:20am

Opening remarks and keynote session

Begin two days of back-to-back DXI goodness with our first keynote session by co-founder and CEO, Scott Voigt.

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Scott Voigt

CEO & Co-Founder at FullStory

In-Person + Virtual

Tuesday, October 4

9:20–10am

Creating delightfully unique experiences: Keynote session with Gibson Biddle

Gibson shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing

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Gibson Biddle

Former VP of Product at Netflix

In-Person + Virtual

Tuesday, October 4

2:15–3:15pm

Digital transformation and empowering teams with DXI for all

Join FullStory co-founder and CEO Scott Voigt as he facilitates an industry-shifting discussion that promises

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Scott Voigt

CEO & Co-Founder at FullStory

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Matt Powell

Chief Technology Officer at FTD

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Dasha Godunova

Director of Digital Products at JetBlue

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Q Carlson

SVP of Design at project44

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Andy Ford

Global Head of UX & Product Design at Kimberly Clark

In-Person + Virtual

Tuesday, October 4

3:15–3:45pm

How Yankee Candle supercharges its DTC digital experience with FullStory

As one of the most beloved candle brands, Yankee Candle is transforming its direct-to-consumer offering

Key Takeaways
  • Hear how Yankee Candle has aligned teams to improve the direct-to-consumer experience
  • Learn how to use FullStory in conjunction with AB Tasty for a repeatable formula for success
  • Get tips and takeaways for your team to adopt FullStory into their everyday workflows

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Tambi Younes

Sr. Director of Product & Digital Experience at Newell Brands

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Steven Shyne

Co-founder & COO at CXperts

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Layla Khan

Head of Solutions Partnerships, North America at AB Tasty


In-Person + Virtual

Wednesday, October 5

9–10am

Designing for Emotion with Aarron Walter

Design for delight was the mantra of many teams a decade ago, but our world

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Aarron Walter

Director of Product on the COVID Response team at Resolve to Save Lives

In-Person

Tuesday, October 4

10:15-10:45am

Analytics as a science: Consistent insights from hypothesis-driven analyses

Hypotheses are the engine of any digital experience analysis project. Without a clear direction on

Key Takeaways
  • Learn about why hypotheses are important to successful DXI analyses
  • Learn how to use FullStory to generate hypotheses and find valuable insights

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Addison Price

Sr. Manager, Sales Engineering at FullStory


In-Person

Tuesday, October 4

10:15-10:45am

Combining Segments with Funnels and Metrics

FullStory is a big toolbox. You have so much at your disposal, including Segments, Metrics,

Key Takeaways
  • Understand a framework for building meaningful Segments
  • Find out how to test and analyze your users for optimization use cases

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Brent Hildebrand

Senior Customer Success Manager at FullStory


In-Person

Tuesday, October 4

10:15-10:45am

The anatomy of a great user experience

User experience has become an increasingly important currency in business. Deliver a great user experience,

Key Takeaways
  • Understand how to define a great user experience
  • Understand how to assess the quality of the user experience in your product, website, or software platform using FullStory

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Ingrid Cruz

Head of Product Design at FullStory


In-Person

Tuesday, October 4

11-11:30am

Finding needles in haystacks: FullStory as a discovery tool

There are the things you know about your site, app, or software experience. And then

Key Takeaways
  • Learn to find hidden areas of DX growth
  • Actionable tactics for making user journeys more efficient inside of FullStory

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Brooks Alford

Enterprise Customer Success Director at FullStory

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Kim Ray

Group Product Manager at FullStory


In-Person + Virtual

Tuesday, October 4

11-11:30am

Be the spark plug your company needs

Join Dar Miranda, VP of Product, UX, and Research, and Lars Wiedenhoefer, Head of Observability

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Lars Wiedenhoefer

Observability, Mission Control at DailyPay

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Darlene Miranda

VP, Product Management, UX Design and Research at DailyPay

In-Person

Tuesday, October 4

11-11:30am

Unlocking hidden funnel maps in FullStory

There is one reason most college campuses wait to lay paved sidewalks: students walk the

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Matt Mattson

Marketing Strategist at Thrivent


In-Person

Tuesday, October 4

12:45–1:15pm

Show me the money: Proving bottom-line results from DX

We all understand the conceptual link between better DX, happier customers, and more revenue. But

Key Takeaways
  • Simple formulas for explaining revenue uplift
  • Strategies for sharing DX insights that prioritize impactful initiatives

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Gardner Rordam

Enterprise Customer Success Director at FullStory

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Michelle Glaser

Analytics Leader


In-Person

Tuesday, October 4

12:45-1:15pm

Rolling out the red carpet for your star customers

Paid media, organic traffic, word-of-mouth, coupon codes, sign-up referrals...you have done the work (and spent

Key Takeaways
  • Learn how Dashboards (and other FullStory capabilities) can unlock user insights
  • Construct actionable Journey Analyses to bust down user experience hurdles

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Meg Wachter

Senior Sales Engineer


In-Person

Tuesday, October 4

12:45–1:15pm

Center of excellence: Building a FullStory user community

People are at the heart of any enterprise-wide change, and digital experience transformation is no

Key Takeaways
  • Discover an actionable framework for building a user community inside of your organization
  • Learn a three-tier framework for creating an internal user community

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Jill Sousa

Senior Success Manager at FullStory

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Tiina Helminen

Senior Success Manager at FullStory


In-Person

Tuesday, October 4

1:30-2pm

Getting started with Data Layer Capture

Data Layer Capture (DLC) sounds like an obtuse, years-long undertaking for your organization. But with

Key Takeaways
  • Understand the details of Data Layer Capture
  • Learn best practices on getting the most from your data layer and DLC

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Van Staub

Manager Solutions Architecture at FullStory


In-Person

Tuesday, October 4

1:30-2pm

FullStory for native apps

BEES, an e-commerce and SaaS company created by AbInbev, faces high stakes for their mobile

Key Takeaways
  • Find tried-and-true ways for global organizations to hone their mobile app experience
  • Unlock best practices for improving mobile apps

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Harold Merrell

Director of Engineering, Mobile Architecture & Tooling, BEES

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Gardner Rordam

Enterprise Customer Success Director at FullStory


In-Person

Tuesday, October 4

6–9pm

Rock the Boat with Yacht Rock Revue

The DXI party continues on Tuesday evening with an offsite event at Terminus 330, a


In-Person + Virtual

Wednesday, October 5

10–10:30am

How Tata Digital launched 23 brands on both mobile and web, with FullStory & Google Cloud

Arnab Ganguly the Head of Digital Strategy at Tata Digital will share how his team

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Arnab Ganguly

Senior Director Business Analytics, Tata Digital

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Andrew Wamberg

Director, Google Cloud Southeast, Google

In-Person

Wednesday, October 5

10:45–11:15am

Enterprise deep dive: Fine-tuning Watched Elements

Watched Elements are one of the most powerful features of FullStory, but many organizations leave

Key Takeaways
  • Uncover best practices for Watched Elements and how to make the most of the feature
  • Find out how to correlate Dashboards and Conversions with Watched Elements to maximize growth

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Lane Greer

Sales Engineering Specialist at FullStory


In-Person + Virtual

Wednesday, October 5

10:45–11:15am

2022 holiday trends (and 3 checklists to prepare for them)

It’s the most wonderful time of the year! As you’re gearing up for Black Friday

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Anna Howarth

Customer Success Manager at FullStory

In-Person

Wednesday, October 5

10:45–11:15am

CX, UX, PM and more: How FullStory aligns acronyms across the organization

Have multiple teams using FullStory? On the hook for a successful rollout at your company?

Key Takeaways
  • Learn best practices for implementing FullStory
  • Discover ways to align teams inside of the platform

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Miriam Harris

Customer Success Director at FullStory

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Linda Escobar

Senior Onboarding Specialist at FullStory


In-Person

Wednesday, October 5

11:30am-12pm

Mobile UX findings from testing the world's leading e-commerce sites

As the trend toward mobile e-commerce continues to apace (with most e-commerce sites finding more

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Richard Lam

Senior UX Auditor at Baymard Institute

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Joel Webber

Co-founder and Chief Architect at FullStory


In-Person + Virtual

Wednesday, October 5

1:15-2pm

Where we've been and where we're headed: FullStory's product roadmap and beyond

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Agata Bugaj

Senior Vice President, Product at FullStory

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Evan Michner

Head of Product Management at FullStory

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Chip Lay

Product Strategy Director at FullStory

In-Person + Virtual

Wednesday, October 5

2-2:20pm

Customer awards

The first annual Spark Awards recognizes all the work, strategy, and expertise that goes into