Data that uncovers the why behind the clicks

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The most trusted name in behavioral data analytics

We capture hundreds of events and signals that help you understand the sentiment implied by every action.

With Fullstory you can...

Build

predictive models and train 
AI with behavioral data synced to your warehouse.
More about Data Integrations
fullstory-data-ecosystem

Analyze

user behavioral data and take action
More about Product Analytics
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Watch

real-time replays and improve user experiences
More about Session Replay
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With Fullstory you can...

Build

predictive models and train 
AI with behavioral data synced to your warehouse.
More about Data Integrations
fullstory-data-ecosystem

Analyze

user behavioral data and take action
More about Product Analytics
analyze-visual

Watch

real-time replays and improve user experiences
More about Session Replay
watch-visual
customer-visual
Without behavioral data

Your customer is not in full focus

Get a more complete picture of your customer with Fullstory

With more context, you build better personalization that is (actually) helpful, timely, revenue-driving, and cost efficient.

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visual of a behavioral data platform

The data you need to win loyal customers for life

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Use case

Introduce user-specific discounts

Identify signals of intent and frustration

Detect and deter bad actors in real-time

Business impact

Increase conversion rates, improve profitability

Improve experiences & build customer loyalty

Minimize costs associated with fraud

"Behavioral data helps you build experiences without assumption"

Jordan Morrow
Senior Vice President of Data & AI Transformation - AgileOne

Additional resources

Deep Dive
What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience. Our comprehensive guide provides the tools and knowledge to harness this power effectively.

Start learning
Resource
6 Hurdles of Modern Data Teams

A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges

View more
Blog Post
The four data quality dimensions every business should know

Learn how quality data transforms business strategy, driving decisions with insight on accessibility, timeliness, relevance, and accuracy.

Read the post