The behavioral data and analytics platform
The data you need to win customers for life
From understanding customers to optimizing workflows, Fullstory provides the insights you need for personalized experiences and impactful outcomes.
Activate behavioral data at scale
Unlock deeper customer insights
Fullstory Analytics surfaces behaviors across mobile and web experiences to reduce friction, drive conversions and keep customers coming back.
✦ Optimize customer journeys
✦ Identify and resolve experience issues
✦ Unify user journeys across devices
Improve employee experience
Fullstory Workforce helps you optimize internal tools and and reduce workflow friction for better employee experiences.
✦ Improve employee workflows
✦ Streamline IT support and troubleshooting
✦ Cut unnecessary spend
Integrate behavioral data into your existing systems
Fullstory Anywhere activates real behavioral data across your tech stack, enabling smarter decisions and more personalized customer experiences.
✦ Analyze data and integrate with your existing stack
✦ Create personalized experiences in real-time
StoryAI puts powerful insights at your fingertips. No more sifting through complex data. Get clear, actionable recommendations that help you make smarter decisions, faster. Let AI do the heavy lifting so you can focus on what really matters.
It’s not magic—it’s Fullcapture™
Solve your most complex challenges with precision
Understand customer behavior
Gain insights into customer actions, uncover friction points, and personalize experiences with Fullstory’s behavioral data.
Improve digital experiences
Identify and fix pain points in real time, creating seamless, engaging experiences that keep customers coming back.
Drive intelligent automation
Use real-time behavioral data and AI to automate personalized content and offers, boosting engagement effortlessly.
Accelerate data-driven decisions
Make smarter, faster decisions with clear, actionable insights from Fullstory’s behavioral data and AI-driven recommendations.
Additional resources
Discover the leading enterprise behavior analytics tools built for scale, precision, and actionable behavioral data—one of which is a clear standout.
Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.
AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.
Behavioral data that means business.
Turn behavioral insights into action with Fullstory Analytics. Identify friction, optimize experiences, and empower teams to make smarter, real-time decisions that drive impact.