Buyer’s guide: What finserv brands need in a DXI platform

Nearly four in five (78%) of US adults prefer to do their banking on a website or mobile app instead of in person. 

Friction-free digital experiences are critically important for financial services (finserv) companies…and if your organization isn’t investing in its digital experience, your competitors probably are.

With so many digital experience analytics solutions on the market, it can be tricky to know what to look for in a platform. And, with sensitive customer and user data, choosing a secure, reliable DXI platform you can depend on is critical. 

In this buying guide, we’ll cover:

  • The major considerations for finserv organizations when investing in a DXI platform

  • How to ensure a platform will meet rigorous privacy and security standards 

  • Why a holistic look at the finserv digital experience is often difficult to achieve (especially with mobile apps)

  • The privacy capabilities, features, and insights that make FullStory the DXI industry leader