With all this data, there isn’t much FullStory can’t do.

Explore our full, comprehensive feature list or select a job role to see how FullStory can help your team boost conversions and improve your customer’s experience.

FullStory for Product Management

Cover more distance on your product roadmap.

From aggregate analytics to individual session replays, FullStory helps Product Managers understand the big picture and the little details about their products.

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FullStory for Marketing

We help marketers read between the line graphs.

What good is data if it doesn’t help you understand why visitors don’t convert?Here are the features you’ll use every day to understand your customer’s experience and improve your marketing.

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FullStory for Customer Support

Get ready to do less sleuthing and more supporting.

There’s always more to a support inquiry than what meets your inbox. Here are the features you’ll use to gain context and insight around every ticket.

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FullStory for Engineering

Bug fixing no longer involves bug finding.

FullStory’s code-inclusive data recording technology captures all the details you need to research, understand, and improve your app’s performance.

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FullStory for UX Design

Let’s design a better Web together.

You have a knack for UX; FullStory has the data to back it up. From session replay to automatic frustration detection, here are the features designers will use every day.

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Analyze

FullStory captures more interaction data from more users than any other analytics platform on the planet, letting us answer your important questions without you even needing to ask.

Analyze
Conversions

Conversions

Custom conversion analysis

Anything you can search for in FullStory—which is everything—can be used to create and measure your business's most important conversion funnels.

Signals

Dozens of factors, which we call Signals, impact your conversions, from slow pages and script errors to frustrating workflows and device-specific bugs.

Top opportunities

FullStory intelligently calculates the greatest opportunities to improve your user experience and shows you the relevant user sessions to inspire your team to action.

Watched Elements

Analyze how customer-facing error messages and pop-ups shown to users impact key conversion funnels and user flows.

Data visualizations

Data visualizations

On-the-fly funnels

If your custom segment includes two or more events, FullStory will automatically generate a funnel visualization showing how many users complete each action.

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User trends

See how user counts in your saved searches change over time, and compare trend lines against previous periods.

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Heatmaps

Quickly determine which areas of your pages are hot, cold, or lukewarm, and see what needs to be done to increase engagement.

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Click Maps

See precisely how many visitors click any element on any page without worrying whether dynamic content or variable page states are distorting your numbers.

Scroll Maps

Calculate the percentage of page views where users reached a specific scroll depth. Understand whether key features get lost at the bottom of the page.

Top UTM sources and referrers

FullStory automatically creates a list of your segment’s top UTM sources and referrer URLs, so you can easily see what’s driving traffic.

Slowest pages

For your searches and segments, see the pages with slowest First Contentful Paint, their average load times, and how many users visited each page.

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Dev Tools

Dev Tools

JavaScript console

Alongside every session, FullStory provides a detailed replay of the user’s JavaScript console log for powerful debugging data.

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Stack traces

Every recorded session on your site includes a comprehensive stack trace, helping direct you to problematic method calls.

Page speed metrics

FullStory exposes page load benchmarks for every page viewed by every user on your site: First Contentful Paint, DOMContentLoaded, and Page Load Complete.

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Network requests

A network analysis view illustrates the timing of each browser request, including images, stylesheets, scripts, and other linked assets.

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Data export

Data export

Export User CSV

Once you start, you’ll want to use FullStory’s segmenting capabilities for everything. That’s why we provide a CSV userlist export feature for your searches and segments.

JSON exports

These daily or hourly exports contain every point of customer experience data, packaged and ready for your analysts to use in their software of choice.

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Collaborate

Insights like these deserve to be shared. FullStory’s advanced collaboration tools make it easy to share your discoveries with anyone in your organization.

Collaborate
Sharing

Sharing

Manage multiple accounts

Allocate sessions and manage users for child FullStory accounts from one consolidated Umbrella dashboard.

Notes

See something? Say something to your team by creating a note at an important moment in a session replay.

Send to Slack/Trello/Jira

With one click, create a message, card, or ticket, complete with a session link and all relevant customer metadata.

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Share Segments across teams

View, edit, and save segments created by your teammates.

Top Segments at your fingertips

Easily organize your top segments to get to insights faster.

Share session

Easily generate a link to a session replay that can be shared in email, Slack, or anywhere.

Guest view

Share a single session with colleagues outside your company without giving them access to your FullStory account or any other session replays.

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Notifications

Notifications

Alerts

Set threshold alerts for a saved segment to receive an email or Slack message each time the user count exceeds or falls below the normal zone.

Daily/Weekly Digest

Opt to receive a daily or weekly email chock full of news about your team’s saved segments, notes, new users, and more.

Webhooks

Leverage FullStory’s comprehensive, unsampled data to power workflows across your business and gain real-time insight into your digital experience.

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Record

FullStory’s unparalleled data recording and indexing technology powers its lightning-fast search, session replay, machine-learning, and analytics abilities.

Record
Fidelity

Fidelity

Capture everything

One small snippet of code captures everything on your site—every page, every click, every mouse movement, and every dynamic state change.

Single Page Apps and Frameworks

FullStory works out-of-the-box with even the gnarliest JavaScript frameworks, including React, Angular, and more.

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Console recording

JavaScript console logs and exceptions are recorded alongside every visitor session, shedding light on any errors you may see in replay.

Manage multiple accounts

Allocate sessions and manage users for child FullStory accounts from one consolidated Umbrella dashboard.

Web Components & Shadow DOM

Using custom components or a framework that relies on Shadow DOM? FullStory has you covered.

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Privacy

Privacy

Exclude elements

Your customers’ sensitive information never touches our servers thanks to our simple but powerful element exclusion features.

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Blacklisting & Whitelisting

Enable or disable recording by web domain, geographic location, IP, or user agent string, giving you the utmost control over your data.

Ajax recording

FullStory records Request/Response Headers and Bodies while giving you the power to whitelist only the non-sensitive portions of their content.

Single Sign-On

Manage your team's FullStory access and authentication policies in the same SSO service you use for your other apps and tools. Onboard users automatically with Just-in-Time (JIT) provisioning.

GDPR compliance tools

We’ve developed a suite of tools to help you comply with GDPR requests, including the ability to securely delete users, mark certain elements to be recorded only after obtaining consent, and easily export any data about a user found in FullStory.

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Import custom data

Import custom data

Identify Customers

Port your customers’ information from your app into FullStory, such as name, user ID, or email address by adding a simple script or engaging one of our integrations.

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Custom variables

Discover how users with specific attributes interact with your website by importing your existing customer data—from subscription level to purchase date—into FullStory.

Custom Events

Custom events from platforms like Segment or Tealium are automatically labelled in playback and indexed for use in searches and saved user groups. Or, instrument custom events directly in FullStory.

Search

FullStory lets you search and filter on virtually any action, browsing environment, or user criteria you need to answer your UX questions.

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OmniSearch

OmniSearch

Suggestions as you type

FullStory’s search engine recognizes filter names, URLs, button text, and more, providing smart suggestions to help you complete your search.

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In a single session/Across all sessions

Choose whether to display users who completed all the events in your search in a single session, or across all their recorded sessions.

All events, fully indexed

Filter your users and sessions based on any path or action they could possibly take on your site—it’s all available in FullStory.

Ordered and unordered events

Build your ideal engagement funnels by finding users who completed a set of interactions in any order, or in a specific order.

Frustration Signals

Frustration Signals

Error Clicks

Filter down to users whose browsers logged a JavaScript error right after they clicked something on your site.

Dead Clicks

Spot where users have been clicking on your site—but nothing happened in response.

Rage Clicks

Search on Rage Clicks to find users who clicked on an element multiple times, rapidly, in frustration.

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Thrashing Mouse

When your users angrily whip their mouse back and forth, FullStory surfaces the event as a frustration signal.

Replay

Replay
Session Replay

Session Replay

Pixel-perfect reproduction

FullStory’s session replay isn’t a video, it’s a perfect reproduction of your site or app in action, meaning it renders beautifully on any size screen and you never miss a detail.

Co-browsing

Phone or chat support agents can view users’ sessions in live time, enabling speedy, accurate troubleshooting on the spot.

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Advanced playback controls

Automatically cruise past periods of inactivity, watch replays at double or quadruple speed, and manually seek using the timeline bar to discover pivotal moments faster.

User Card

User Card

Profile

Logged-in, identified users are displayed with all the information you’ve provided, including name, email address, and location.

Session history

A list of your users’ previous sessions appears right under their profile, letting you understand their history on your site.

Screen resolution

FullStory shows the user’s screen resolution, and replays their recorded sessions at the correct aspect ratio.

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Browsing environment

Never again ask a customer in the support queue for their browser and OS information; that data is a click away in FullStory.

Understand your users like never before
—get started with FullStory!