3 Parables for Perfect Product Management

What Can Elephants, Milkshakes, and 4,000 Fighter Pilots Teach us About Product Management Process?

When it comes to the digital shopping experience, today’s always-online customer expects nothing less than perfection. That’s why as an eCommerce product manager, having an efficient and effective process that builds a delightful online shopping experience is critical.

In this short collection of stories, you’ll find insights and immediate applications to improve your eComm PM process, including:

  • A framework for turning customer problems into eComm product solutions
  • Why product teams are blind to the limitations of cross-team communication
  • How quantitative analysis can result in the “flaw of averages”

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