Webinar

Learn Vicariously: FullStory Webinars

How do experts use technology to build incredible products—the kind delivering digital experiences customers love? How are product teams solving often-intractable problems of struggle in the customer experience?

Join us as we meet with innovative product managers, leaders in customer experience, and authorities on optimization. We'll discuss product analytics, solving for friction in the digital experience, identifying insights you can act on, and more.

👋 Use FullStory? Crave training? Look no further: We offer live training!

Upcoming Webinars

Stay tuned!


Most Recent Webinars: Watch Now!


The State of Digital Marketing Right Now: Panel Q&A

We sat down with agency leaders from Spire Digital, Kin + Carta, and Kick Point for a discussion on the state of digital marketing right now, including:

  • What’s working and what’s not across a variety of industries
  • What actions businesses are taking now to weather the storm
  • How a business’s priorities should change for the immediate future
  • Plus live questions from the audience!

Watch the recording to hear from agency leaders who support more than 4,000 clients combined.

Originally Aired: Wednesday, May 13, 2020, 1:00 PM ET | Watch Now >>


Turning Insights into Actions: Using Data to Drive Experimentation

AB Tasty and FullStory joined forces to pair experimentation with in-depth analytics on the user experience. This 30-minute live webinar will dive deeper into the concept of data-driven experimentation.

  • How can you use insights to create test ideas?
  • How do you spot the right takeaways from a report?
  • How can you use these metrics to gain momentum in your experimentation strategy?

Originally Aired: Thursday, April 23, 2020, 2:00 PM ET | Watch Now »


Check Your Assumptions: How to Improve Your Product Without Forgetting About Your Users

Watch Appcues and FullStory in an online discussion focused on using actual user sessions to validate your product opportunities and ensure you’re making the right improvements with conversion experiments.

Originally Aired: Wednesday, April 8, 2020, 1:00 PM ET | Watch Now »


Live Keynote: Fighting For Ms. Bennett

Ms. Bennett, a mother of three with a full-time job, is mid-checkout at the grocery store when she realizes she left her wallet at home. Panic ensues—but then, something magical happens. The cashier says, “Did you know you can pay with our app?" Crisis averted.

Behind every conversion, every transaction, there’s a person. Are you fighting for them? You can bet your competitors are. And when you don’t put your customer first, you erode trust and lose out on revenue.

Originally Aired: Thursday, April 2, 2020, 3:00 PM ET | Watch Now »


Debugging with Full Context using Sentry + FullStory


Spend less time debugging and more time coding.

Watch as engineers from FullStory and Sentry as they demonstrate, in real time, how to get to the bottom of a customer experience issue quickly and efficiently using the FullStory & Sentry integration.

Originally Aired: Thursday, March 19, 2020, 1:00 PM ET | Watch Now »


How to Build an Empathy-Based, Data-Backed Customer Journey Map

If you’re looking for ways to improve conversion, increase purchases and build customer loyalty, you’ve got to start with your customer journey.

Building a customer journey map makes creating effective, empathetic marketing messaging and programs effortless. Even better, it illuminates the gaps in your strategy and makes it perfectly clear where improvements are needed.

Below, Jennifer Pyron from brand performance agency Mighty & True leads us through building an empathy-based, data-backed customer journey map – and how to use data to make it actionable.

Originally Aired: Tuesday, March 3, 2020, 12:00 PM ET | Watch Now »


Measuring Your Mobile Experience

Are your mobile analytics giving you the full story about your customer’s app experience? Are you measuring the things that matter most to your mobile users?

In this webinar, Kyle Henderson, Principal Product Manager at FullStory, takes you through the must-have metrics for understanding engagement and conversion in your mobile application.

Originally Aired: Thursday, January 23, 2020, 2:00 PM ET | Watch Now »