Using Empathy to Build Better Digital Experiences
What would it take to get every team in your company focused on your customer's experience? Sales, Product, Marketing, Support: how could each team in your organization benefit from the ability to see your site through your users' eyes?
A great customer experience is no longer just “nice to have”, it will make or break your entire business. FullStory takes a customers-first approach to every aspect of its business using a single source of customer data. In this talk, CEO Scott Voigt will describe how his company develops customer empathy and turns data-driven insight into the real-world results that matter: enthusiastically happy customers and exponential growth.