Goodbye, brand loyalty. Hello, experience loyalty.
Stressful economic conditions and stringent privacy standards are placing immense demands on digital experience. It’s time to adapt.
Building brand and experience loyalty starts with understanding digital journeys.
Resources to help you get started

Blog Post
New survey reveals consumers are loyal to experiences, not brands (and debunks 4 other common CX myths)
A new global consumer survey reveals startling truths about consumers’ expectations and frustrations when transacting online.

Blog Post
6 global spending trends to watch in 2023
A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.

Report
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

Guide
Explore the findings from our new global consumer survey
Find out what makes your company’s digital experience win—or lose—customers.