Plans for every team and role

Purpose-built behavioral data solutions

Analytics

Use behavioral data to identify critical interactions within digital environments. Reveal opportunities for personalization and predictive modeling.

Request pricing & demo

Three plans for businesses big and small

Business

For companies that need deep product analytics and qualitative insights to grow with agility.

Popular

Advanced

For organizations that need to discover trends, plan roadmaps, and improve funnels at scale.

Enterprise

For data science and analytics teams to build predictive models or use data for GenAI and LLMs.

Plan add-ons

Add-on modules allow you to tailor your plan to the needs and opportunities within your organization

Multi-Org Management

Control multiple instances, allocate sessions, and manage users from one umbrella dashboard.

Mobile

Capture user data from your mobile app to understand behaviors, optimize experiences, and build better mobile journeys. Learn more →

Advantage Subscription

Bring your goals to life with strategic guidance, expert support, and help with advanced use cases.

StoryAI

Gain a team of AI agents that turn your behavioral data into insights that help you take action faster. Learn more →

Find your perfect fit

Request a demo for a complete list of features by plan

businessadvancedenterprise

Session Insights

StoryAI Summaries

Live Session Viewing

Developer Tools

Heatmaps

Scroll Maps

Click Maps

Session Replay

Tabbed Browsing

Session Summary Notes

Conversion Maps

Product Analytics

Mobile Analytics

Add-on

Customizable Dashboards

Funnels

Page Flow Analysis

User Segmentation

Sentiment Signals

User Trends

Event Sequence

Metrics

Segment Health

Tables

Retention Analysis

Journeys

Metric Insights

Watched Elements

Conversion Analysis

Workflow and Collaboration

Co-Browsing

Omnisearch

Segment Alerts

Event Filter

Platform Filter

Unlimited Spaces

Templates

User Filter

Personal Workspace

Metric Alerts

Data Ecosystem

Activation Quota

Integrations

Webhooks

Data Export

Consent API

FS.Identity API

Element API

Data Management & Access

AI-Powered Fullcapture

Private and Sensitive Data Excluded by Default

Retroactive Data History

Server Side Events Capture

Data Layer Capture

Data Quality Monitoring

Data Studio

Recommendations

Multi-Organization Management

Add-on

Role-Based Access Control

Security & Privacy

Sensitive Data Detection

Configurable Form Privacy

Persistent Data Encryption Using AES-256 Standards

Restriction by IP

Restriction by Location

Restriction by User Agent

Security Compliance

SAML Single Sign-On (SSO)

Professional services

Onboarding

Partner with our Onboarding Specialists to quickly leverage Fullstory data, uncover and solve business-critical problems, and fine-tune your customer experience.

Connect with our ProServ team

Insights+

Consulting specialists will untangle your most complex digital experience problems, from initial planning and workshops to ROI-driven assessments.

Connect with our ProServ team

Data+

Specialists will help your teams uniquely configure and connect behavioral data with your ecosystem to build a world-class view of your customer.

Connect with our ProServ team

Trusted brands

Try Fullstory for FREE!

FullstoryFree includes 30,000 monthly sessions and 12 months of analytics retention, so you can start improving your digital experience.

Get started ➜

Frequently asked questions

I'd like to try Fullstory. Is a free plan available?

Yes! You can get started immediately with FullstoryFree, our completely free plan that requires no credit card.

FullstoryFree is a permanent version of our platform designed for individuals and small teams. Your account includes 30,000 sessions per month with 12 months of data retention, giving you access to core capabilities like Session Replay, basic analytics, and debugging tools for up to 10 users.

If you find you need advanced capabilities (such as Dashboards or StoryAI) or higher session limits, you can upgrade to a paid plan or request a demo at any time.

How does Fullstory approach privacy?

User privacy is paramount. Fullstory’s technology is uniquely precise in its ability to both exclude sensitive data and mask personal data, so personal information never leaves the client's browser or device. Read about Private by Default and more options for data management.

Can I use Fullstory and still be compliant with the GDPR or CCPA?

Fullstory offers a suite of tools allowing you to honor your users’ data requests and maintain compliance, including user deletion, sensitive data exclusion, consent-based recording, and data export. Learn more about the GDPR and the CCPA.

What is Fullcapture™, and how is it different from autocapture?

Fullcapture by Fullstory is autocapture, upleveled. It automatically collects and translates customer behavior on both web and mobile apps, giving your team the most precise, comprehensive behavioral data available. Plus, behavioral data delivered with Fullcapture is processed on the server in one stream, enabling data capture and processing to happen simultaneously—without affecting your website or app performance.

Plans for every team and role

Analytics

Three plans for businesses big and small

Business

Advanced

Enterprise

Plan add-ons

Multi-Org Management

Mobile

Advantage Subscription

StoryAI

Find your perfect fit

Workforce

Use Cases

Workflow optimization

Efficient internal support

App cost reduction

See the impact of Workforce in seconds!

Anywhere

Warehouse

Activation

Professional services

Onboarding

Insights+

Data+

Trusted brands

Try Fullstory for FREE!

Frequently asked questions

I'd like to try Fullstory. Is a free plan available?

How does Fullstory approach privacy?

Can I use Fullstory and still be compliant with the GDPR or CCPA?

What is Fullcapture™, and how is it different from autocapture?