Exclusive access: Gaming findings from the 2025 Benchmark Report

Get the gaming-only edition of the 2025 Benchmark Report, plus the Gaming Maturity Matrix, to help you find and fix friction faster.

Players arrive with intent to verify, fund, place a bet, and cash out. In high-stakes moments, small breaks in the journey send them to a competitor. This report shows where that friction hides and how to remove it.

Built from billions of digital sessions, the 2025 Benchmark Report reveals what is really happening in gaming today. In this edition, you’ll see:

• Mobile vs. web breakouts for key behavioral signals and where each channel shines and struggles

• Year-over-year gaming trends that show what is improving, slipping, and here to stay

• Journey breakdowns that highlight stalls in verification, geolocation, deposits, and bet confirmation

You’ll also get the Gaming Maturity Matrix, a four-stage guide to assess your team’s use of behavioral data, where to go next, and how to get there.