Turn real shopper behavior into faster decisions and continuous wins.
This session was recorded live during Virtual Innovation Day.
Fullstory’s Emily Zerbe is joined by Stacey Wolf-Vigh of Yankee Candle and Steven Shyne of CXperts to show how visibility into real behavior helps teams prioritize confidently, experiment smarter, and remove friction across web and mobile. Small improvements build into a smoother journey and stronger conversion.
Yankee Candle and CXperts turn shopper behavior into confident decisions and seamless journeys.
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