Optimize every step of the user journey to grow pipeline and ROI
Get the guide to see how marketing and demand teams use real-time behavior to uncover friction, lift conversion, and prove ROI.
Every step of the journey should work. This guide shows how Fullstory turns sessions into clear signals so teams can see what happens after the click, remove blockers in forms and flows, and focus resources where they have the most impact. You will also learn simple ways to pinpoint content that resonates and how StoryAI summaries help teams move faster.
What you’ll learn
Connect campaign spend to outcomes and find where performance stalls
Find and fix friction in forms and funnels to increase completion rates
Identify content that holds attention and influences pipeline