Marketing & Demand Teams

See what drives your biggest wins

See how people move through your product to uncover friction, improve conversion, and focus resources where they matter most.

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pers-3up-Icon-identify

Identify

See how visitors engage after the click, identifying moments that move them forward and where they drop off.

pers-3up-Icon-optimize

Optimize

Remove friction in forms and flows. Use session evidence to improve pages and increase completion rates.

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Prove

Connect spend to outcomes. Show how every fix impacts engagement, pipeline, and revenue.

A Session Playlist showing that 38% of sessions had a network error before bouncing, helping marketing teams identify campaign wastage and poor ROI.

Identify

See which campaigns truly drive ROI.

Connect campaign data to real user behavior to see what drives results and where spend is wasted. Reallocate budget toward the channels and creatives that convert.

Uncover what’s working, and what’s not ➔

Dashboard showing Notable Session Moments like a 'Rage Click on search button' and 'Clicked Add to Cart button', aiding marketing in optimizing conversion flows by uncovering friction.

Optimize

Design effortless conversion flows.

Uncover friction in forms and funnels with Heatmaps, Session Replay, and Conversion Funnels. Pinpoint blockers, fix them fast, and validate each improvement with clear session evidence.

Create seamless funnels that convert ➔

An alert showing a 20% rise in checkout conversion rate and a +20% increase in clicks, helping marketing teams prove the impact of successful content and CTAs.

Prove

Know what content resonates.

Learn which topics, layouts, and CTAs hold attention across devices and audiences. Use behavioral insights to focus your content strategy on what drives engagement and pipeline.

See which content drives real engagement ➔

“Super helpful and easy tool for marketers”

G2 High Performer Enterprise winter 2024

“As a marketer, it's great to have the ability to see how visitors are interacting with your site—from both an overall and an individual perspective. It's super easy to create segments that you expect to monitor regularly or just go in and take a look at something on a one-time basis… We're able to monitor conversions on our website—what's working, where visitors are having issues, etc.”

Amanda M.

Integrated Marketing Manager

Validated G2 reviewer
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marketing-integrations

Plug behavioral data into the tools marketing trusts

Connect Fullstory across your stack so campaign data and user behavior live in one place. Tie sessions to your CRM and MAP, sync signals to your CDP and analytics, and pass insights to testing and CMS/ecommerce platforms. One source of truth for faster optimizations and ROI that you can show.

Browse our integrations